Competing in Radio After Entercom/CBS

You need another industry seminar, show or convention like you need a hole in the head. Believe me, I know that.

But this is not just another conference.

It’s the one you should seriously consider attending.

These annual learning conferences exceed the expectation of attendees every year and this is our eighth-year.

Let me tell you how this one-day investment on your part can reap tremendous career and personal benefits all year long.

CBS/Entercom Changes Everything

Believe that this is just another consolidation if you like, but you’ll likely see things out of your control affecting your ability to compete even if you’re not in a big consolidation market. Bad practices travel. iHeart, the new Entercom and Cumulus plus their new merger partner will dictate buying, programming and pressure local stations previously immune from the disadvantages of consolidation.

Programmatic Buying: Good for Them, Not for Local Stations

Consolidators are getting set to automate buying to realize vast savings from cutting commission expenses. But programmatic buying in the digital space already has a proven record of driving down rates and putting too much power in the hands of buyers. Local, independents would best be focused on a new age of relationship selling. But what does that look like?

Relationship Selling vs. Programmatic

Local stations that can learn how to test advertiser copy and employ what we know works best in producing radio spots can earn a premium even as consolidators cut costs. MoreFM in Philadelphia is the one station (that’s right ONE) that outbills entire radio clusters and we have their chairman presenting face-to-face to you at our conference. This is the only way to hear it from a station that succeeds at beating consolidators. Miss this and you miss a lot.

Short Commercials Will Be the Death of Local Radio

Consolidators are selling as many short, cheap ads as they can because they are desperate. But their churn is awful. This is a path for sure failure of local operators who are likely going to be forced into feeding off short, cheap spots. So what’s the one thing that can get a serious advertiser to run longer spots at higher rates? We’ll tell you and you can return home and do it because this isn’t speculation – it’s actual results.

Attract 86 million New Listeners

Millennials are not interested in corporate radio, but we’re commissioning expert and author of books on Millennials Morley Winograd to answer this blunt question: what does a radio station have to sound like to get more of these high demand, in-demo Millennials? While your competitors guess, you’ll actually know what to do.

The One Thing That Can Make a Millennial Addicted to Radio

That’s right, I said addicted. Strong word but you’re going to learn that there are a couple of things that even a Millennial can’t resist from radio if they otherwise like what they hear. One thing is the radio station that can make their dreams come true. Another is a station that can help them find better jobs. We’ll talk about these. But the best of all is a promotion so addictive, they will not dare turn your station off. While consolidators are sharing a trip among 45 markets you can be doing this – and yes, you’ll hear the blueprint in Philly.

Facebook and Twitter Are So Passé

To embrace social networks publicly is to look even less cool than radio looks to younger listeners these days. Instagram is hot but peaking and SnapChat is the ten-second now you see it, now you don’t app that is all the rage – for the moment, that is. But what if I told you that there is an exciting new social networking concept made for local stations and it can be bigger than Facebook, Twitter or Instagram. That’s what I intend to do.

Better Get On YouTube

BUT … local radio stations need a local strategy for YouTube that is the biggest, most important platform for digital involvement. Without YouTube, you’re just waiting to be outdated. But what if I shared with you a way to not only get a meaningful presence on YouTube but also make money? Would you call that a good digital strategy for radio?

Identify the Emerging Critical Trends for the Next 12 Months

Podcasting as a radio format … Radio morning shows designed for the digital era … A new way to talk to listeners (the way they like but we don’t do) … Rethinking women on-the-air … Repurposing the dead hours of 7pm to 5am … Reversing Time Spent Listening declines … How important is Amazon Echo’s Alexa to Radio’s Future and more.

You can’t expect to succeed in 2017 and beyond if you’re the last to know what trends are developing and how to take advantage of them.

The Independent Radio Management Conference is not a show, not a series of panels with people who could learn more from you than you could from them.

It’s an interactive learning event for smart media executives where the teacher and the taught together do the teaching.

Won’t you accept my invitation to reap all these benefits and more and join radio executives for this career-changing event?

2 weeks from now – April 5th in Philadelphia.


Reserve a seat

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The Program Agenda

8 am              Registration/Complimentary Breakfast
9 am              Changing the Way Radio Engages Audiences
10:30 am       Break/Complimentary Snacks and Refreshments
10:45             The Morning Show of the Future / Repurposing 7pm-5am

12 Noon        Complimentary Lunch

1 pm              Growing On-Air Revenue / Making Money From Digital
2:30 pm         Break/Complimentary Snacks and Refreshments
2:45 pm         Getting Millennials To Listen
4 pm              Conference Concludes

Changing the Way Radio Engages Audiences

  • How to Retrain Air Talent to Sound Like Today’s Audiences
  • How Gender Fluidity Will Affect the Way Your Program To 18-34’s
  • How to Talk to Baby Boomers AND Millennials (There Are 75 Million of Each)
  • The Kind of Air-Personalities In-Demo Today’s Radio Listeners Now Want
  • What Millennials Want in a Radio Personality compared to Gen Xers and Baby Boomers
  • How to Change the Way We Talk to Today’s Listeners
  • The Contest Prize Listeners Crave Most (Not Money, Not Trips)
  • Why Music Sweeps Are Backfiring on Hit Music Stations (and How to Fix It)
  • How to Finally Improve TSL Which Has Been Declining for 2 Decades
  • How to Handle Too Many Commercials
  • How to Add Music Discovery to a Tight Hits Format

The Morning Show of the Future / Repurposing 7pm-5am

  • Updating the Morning Show
  • The One Morning Show Feature That Every Station Should Have
  • New Evidence That the Morning “Man” of the Future Should Be a Woman
  • Eliminating Outdated Morning Shows (Making Them Cool Again)
  • New Ways to Repurpose 7pm to 5am
  • How to Handle Traffic On-Air Now That Listeners Widely Access It Online
  • How to Rebuild Eroding Audiences After PM Drive
  • The One Type Commercial Even Millennials Will Stick Around For
  • Cutout shows for after 5pm aimed specifically for P1 listeners and premium advertisers
  • How to use podcasting on-air to generate revenue and loyalty
  • How to create a weekend revenue stream by targeting your station’s loyalist listeners

Growing On-Air Revenue / Making Money From Digital

(With a presentation for MoreFM Chairman Jerry Lee on ad churn and a video from programmer & Podcasting expert Steven Goldstein on podcasting)

  • Competing Against Rate Droppers
  • Reducing Advertiser Turnover to Virtually Nothing
  • The Best Company to Pretest Advertiser Copy for Success
  • The Optimum Number of Voices That Make Radio Ads More Effective
  • The Perfect Radio Solution for Podcasting
  • New Competition From User-generated Content like YouTube
  • Finding New Digital Revenue Streams
  • Master Short Form Video
  • New Revenue From Product Placement & Subscription Fees
  • Radio as a “Preview Channel” for Digital
  • How to Create Binge Listening Content for Radio
  • The Potential of Alexa For Radio, the Powerful Voice of Amazon’s Echo
  • Radio as the new social medium – not Facebook, Instagram, Twitter or SnapChat.

Getting Millennials To Listen

(With a special presentation from Morley Winograd, author of Millennial Makeover and generational expert)

  • How to Program to Shorter Attention Spans
  • Promotions That Will Guarantee Millennial Listeners
  • Focusing on Fans Not Listeners
  • Eliminating the Hot Clock as Millennials Like No Rules
  • Positioning Radio Against Pandora, Spotify & Streaming Music
  • Why Creating 2 or More Formats on One Station Now Makes Total Sense
  • Why Millennials Like More Eclectic Music in Their Hits Station (and How to Give It to Them) Local Radio Vs. More Consolidation
  • Why Creating 2 or More Formats on One Station Now Makes Total Sense
  • Why Radio Must Get Back to Contesting for 18-34 Millennial Gamers
  • The 5 Things Millennials Want From Radio (Millennial Values)
  • How to Remove Hype From Millennial Targeted Stations
  • The Significance the Hottest New Social Medium, SnapChat, to Radio

Led by Jerry Del Colliano whose background includes on-air and management roles in major market radio and television, publishing and digital as well as Professor of Music Industry at The University of Southern California.

This event will not be available by stream or video – only live and in-person April 5th in Philadelphia.

Please join us for this transformative experience.

Reserve a seat

Inquire about group rates

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