Has CBS Found the Secret to Knocking Off Jerry Lee’s More FM?

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Jerry Lee’s solution to a shocking Advertising Research Foundation study of 5,000 ad campaigns reveals that 50% of national radio commercials are a waste of money and it’s even worse locally where 68% are considered by advertisers to be a waste of money. He’ll talk about how to turn those numbers around in your favor.

Reserve the date and see the latest update to the Radio Solutions Lab program here. This is the radio meeting about solutions.

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Sears, Macy’s Succumb to Online Shopping

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            Has CBS Found the Secret to Knocking Off Jerry Lee's More FM?

            Cumulus Changing Its Management Style

            iHeart Cutting Rates, Rewarding Agencies to Hurt Competitors

            The War Against Twitter

            Megyn Kelly’s New Gig

            What the Morning Show of the Future Looks Like

            Why iHeart Owners Are Fine With Delaying Inevitable Bankruptcy

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We just added Jerry Lee’s solution to a study of 5,000 ad campaigns by the Advertising Research Foundation that shockingly revealed that 50% of national radio commercials are a waste of money and an even higher 68% of local commercials are considered to be a waste of money. Lee will explain the steps and strategy to turn those numbers around in your favor as he has done at WBEB-FM, Philadelphia. Reserve a seat here.

Report News Confidentially in my Witness Protection Program. Full anonymity and confidentiality.

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5,000 Ad Study: 68% of Local Spots Are a Waste of Money

This explains a lot about how advertisers and agencies are so fast to dictate price when they increasingly feel radio ads aren’t worth the station’s asking price.

I’ve been fascinated with how Jerry Lee attacks this problem at WBEB-FM, Philadelphia.

Better commercials, strong copy, presentation with audience-tested techniques to assure the advertisers’ investment will pay off.

The result: WBEB is more immune from competitor rate cutting and wins a lot of renewals earning the lion’s share of the buy.

So I want to get to how to turn this advertiser dissatisfaction around.

In 2016 the Advertising Research Foundation studied 5,000 Ad Campaigns from around the world. They found that 75% of the impact of an ad campaign comes down to the Creative.

Yet no one is talking about the Creative, except for a handful of people around the country.

Working with Sensory Logic of Minneapolis, WBEB, Philadelphia Chairman Jerry Lee has found the following shocking statistics:

50% of all National Radio Commercials are a waste of the Clients money.

68% of all Local Radio Commercials are a waste of the Clients money.

With 2 out of 3 local radio commercials being a waste of your clients’ money, is it any wonder that your advertiser churn is so high?

Jerry Lee is going to share the prototype for a system that eliminates high advertiser churn in a two-way conversation with you and how to address this pressing problem at your stations at the next Radio Solution’s Lab in Philadelphia April 5th.

Better solutions such as how to bullet proof ad copy, changes that can be made to local radio spots that are proven to increase advertiser response and satisfaction thus reducing churn.

Join the discussion for new and better ideas, big positive changes, what’s ahead worth betting on and content that delivers premium rates and higher revenue.

The Radio Solutions Lab.

Look into reserving a seat here.  

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Cumulus Changing Its Management Style

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            The War Against Twitter

            What the Morning Show of the Future Looks like

            Megyn Kelly’s New Gig

            iHeart Cutting Rates, Rewarding Agencies to Hurt Competitors

            Radio Predictions for 2017

            Why iHeart Owners Are Fine With Delaying Inevitable Bankruptcy

            Bob Pittman's New Robot Assistant

            CBS Radio’s Inexplicable 2017 Game Plan Revealed

            Alpha to Ask Employees To Help Replace Themselves

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This year’s 8th annual Media Solutions Lab April 5th is about solutions for radio broadcasters who are searching for new and better ideas, big positive changes, spotting what’s ahead worth betting on and content that delivers premium rates and higher revenue.

We’ve got Jerry Lee presenting his solution to an advertising problem uncovered by an Advertising Research Foundation study of 5,000 ad campaigns revealing that 50% of national radio commercials are a waste of money and it’s even worse locally where 68% are considered by advertisers to be a waste of money.

The master himself will present a solution and his revenue record at More FM in Philly is to be envied.

Reserve the date and see the latest update to the agenda here.  As you will see, if you’re looking for solutions to radio’s many challenges, this is the conference you will want to attend.

Report news confidentially here. $100 cash award for the best newstip of the month.

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How Carl’s Jr & Hardee’s Are Winning Millennials

Millennials want authenticity.

So Carl’s Jr and Hardee’s are running new TV campaigns that focus on the things that make their restaurants different than other fast food outlets.

Carl’s Jr. is showing that old dogs can learn new tricks because they had previously been focusing on women in swimsuits.

Real ice cream instead of a mix in their milkshakes, the manual labor involved in prepping it, how they hand break chicken tenders and make new biscuits from scratch every morning.  Many of these things have always been how these restaurants do things, but now they are advertising it.

How could this look in the radio industry?

Human-generated playlists by people just like in-demo Millennials, features that appeal to Mllennials as opposed to traffic reports and sweepers, commercials aired by people who have tried the product or service and are willing to speak honestly about them.  Can you imagine an agency or advertiser who would sign on for this?  I can, but it might take some convincing.

86 million Millennials crave authenticity but radio continues to sound like the most unauthentic medium in broadcasting.

Listeners know radio playlists are repetitious and “corporate” (a word my students have often used to describe it).  To change that perception, radio must change the way it puts together music and programming to add the human element and the element of discovery that Millennials also crave.

Creating solutions to attract money-demo Millennials to radio is on the agenda at my next Radio Solutions Lab in Philadelphia April 5th.’

Along with:

WBEB-FM, Philadelphia’s Jerry Lee’s solution to reduce advertiser churn and increase overall revenue.

What the morning show of the future looks like – with a woman at the lead

See the Radio Solutions Lab Conference agenda and how to reserve a seat here.   

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The War Against Twitter

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And read these full articles …

            iHeart Cutting Rates, Rewarding Agencies to Hurt Competitors

            Radio Predictions for 2017

            Why iHeart Owners Are Fine With Delaying Inevitable Bankruptcy

            Bob Pittman's New Robot Assistant

            CBS Radio’s Inexplicable 2017 Game Plan Revealed

            Alpha to Ask Employees To Help Replace Themselves

            Cumulus Bankruptcy Threat On Again Already

Plus every article for the past year and 3,512 in our archive like these (scroll thru/latest first)

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Sample a previous week for FREE here

This year’s Radio Solutions Lab Conference is three months away with new and better solutions for radio broadcasters who are searching for new and better ideas, big positive changes, spotting what’s ahead worth betting on and content that delivers premium rates and higher revenue.  Jerry Lee will propose a solution for high advertiser turnover that leads to lower overall revenue.  Checkout the program here.   

Report news confidentially here.  $100 cash award for the best tip of the month.

Inside Music Media contains no advertising.  Accepts no corporate money or consideration.  And is beholden only to subscribers who appreciate it so much that they pay for it.  Thank you.

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Megyn Kelly’s New Gig

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Become a NEW subscriber and begin with Megan Kelly's New Gig here. 

And read these full articles …

            iHeart Cutting Rates, Rewarding Agencies to Hurt Competitors

            Radio Predictions for 2017

            Why iHeart Owners Are Fine With Delaying Inevitable Bankruptcy

            Bob Pittman's New Robot Assistant

            CBS Radio’s Inexplicable 2017 Game Plan Revealed

            Alpha to Ask Employees To Help Replace Themselves

            Cumulus Bankruptcy Threat On Again Already

Plus every article for the past year and 3,511 in our archive like these (scroll thru/latest first)

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Sample a previous week for FREE here

This year’s Radio Solutions Lab Conference is three months away with new and better solutions for radio broadcasters who are searching for new and better ideas, big positive changes, spotting what’s ahead worth betting on and content that delivers premium rates and higher revenue.  Jerry Lee will propose a solution for high advertiser turnover that leads to lower overall revenue.  Checkout the program here.   

Report news confidentially here.  $100 cash award for the best tip of the month.

Read More  FREE SAMPLES