I want to throw up every time I read a quote from a program director supposedly being promoted who talks about the station brand.
Screw the station brand.
That’s how the people who ruined the radio industry talk.
Let’s focus on listeners.
Not P-1s or any other faceless, nameless listener.
People who love your station or could fall in love with it.
So, you should take a seat at the table at my upcoming Radio Solutions Lab.
It’s a powerful look ahead at audience preferences that have changed while the radio industry is busy doing more consolidation that has never worked.
Our group is made up of independent radio people who can and want to be the best.
So we’ll talk about how the morning show needs to change now – 18-34’s are outta here if not.
How there are ways to deal with commercial clutter that is turning off listeners and killing TSL. Ignoring it will only makes listeners go away. Not the problem.
I am going to explain in detail how to do a promotion that pays down college loans – one that doesn’t sound like corporate radio and one that no manager in her right mind would turn down.
And a way to pay for it.
Do me a favor and ask some listeners what they love about your station and then what they hate.
Do you know? Can you back it with evidence?
I promise you, what they love is on our list of topics and we have solutions for what they hate about your station.
Philly. April 5th. Join in and keep up.
Reserve a seat
A partial sampling of topics …
End Advertiser Churn
Stop Rate Competitive Rate Cutting
5 Keys to Millennials
Eliminate Listeners 3 Big Objections to Radio
Significant Increase Time Spent Listening
Up to $500,000 a Year Making Short Form Video
All Podcasting All the Time But On Radio
The Morning Show Listeners Now Want
7 weeks and counting until the 2017 Media Solutions Lab