iHeart’s New Record 40 Commercial Units an Hour

INSIDE …

  • How widespread is this practice becoming – and where?
  • Details on how “unlimited demand” pricing works.
  • How iHeart loses buys to competitors and then – well, as you’ll see – screws the competitors who won fair and square.  Beware.
  • Which iHeart market has been caught doing even worse averaging – yes, averaging – 21-22 commercial minutes an hour.
  • How iHeart ruined a large first time advertiser with no radio history by using this tactic.
  • Check out these rock bottom CPPs and CPMs – and look twice because you won’t believe them the first time.
  • At least the iHeart salesperson is coming out ahead – wait, wait … see how iHeart is now handling salespeople on low ball buys.

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Beasley Media’s Death Wish

INSIDE …

  • What does “Princess” Caroline call a fired employee behind their backs?  Reader Discretion Advised.  This is cringe-worthy.
  • Why Beasley keeps losing employees that AREN’T fired.
  • Where Greater Media employees were so fearful of going to work for Beasley that 6 quit on day one.
  • How Beasley completely botched the Greater Media acquisition – the one big mistake they are still paying for.
  • What’s the real story behind Peter Smyth and John Fullam’s departure?
  • Who are the new superstar Beasley execs of the future? 
  • The missing gene Caroline must find somewhere, somehow before it is too late.
  • Question:  Is Caroline worse or better than Lew Dickey or even his brother Fredo?
  • Speaking of Cumulus, how is that merger going down between Beasley and Cumulus.

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Entercom’s Spinoff Strategy

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            iHeart Rumors

            Cumulus Swaps

            Lew Dickey’s Investment Plan

            The Noose Tightens on iHeart

            Westwood One’s Potential Buyer

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The Future of Cable News

Subscribers get INSTANT ACCESS here.

Become a NEW subscriber and begin with The Future of Cable News here. 

And unlock these full recent articles:

            Entercom’s Spinoff Strategy

            iHeart Rumors

            Cumulus Swaps

            Lew Dickey’s Investment Plan

            The Noose Tightens on iHeart

            Westwood One’s Potential Buyer

Your new subscription includes access to every article for the past year and 3,681 in our archive like these (scroll thru/latest first).  Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising.  Accepts no corporate money or consideration.  And is beholden only to subscribers who appreciate it so much that they pay for it.  Thank you.

Report news here.

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iHeart Rumors

Don’t believe all the rumors you’ve been reading about the future of iHeart.

Just some of them.

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Cumulus Swaps

Cumulus is in no position to be writing checks to acquire the stations they badly need to generate more revenue in major markets.

But they can still swap and, as you’ll see, the possibilities affect a lot of people.

  • Two dazzling markets that Cumulus is eying.
  • The seller who holds the key to swapping.
  • How many markets would be involved.
  • And, the breathtaking assets that Cumulus would have to give up to make this proposition work.
  • The buyer who reportedly could be willing to swap with Cumulus on the eve of bankruptcy.
  • What Cumulus could give up.

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Revealed – Lew Dickey’s Investment Plan

Lew Dickey is armed with a $200 million blank check and a reported ability to raise $1.5 billion to build a new Modern Media company around radio assets.

But why would he want to be a little player, arriving too late to give himself a chance?

Instead, based on loose lips from people close to Dickey, he’s planning to do something that if he actually follows through could be very viable.

  • The strategy that prevents his new company from making the mistakes Cumulus made.
  • A sampling of the assets Lew could buy.
  • Where Lew would NOT buy.
  • How he might partner with his former company, Cumulus.
  • Any other assets but radio?
  • What about brother Fredo – does he have a future at Modern Media.

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