Voltair/CBET PPM Enhancements Backfire

Voltair and then CBET were designed to improve radio listenership.

Their technology essentially presents a “louder” encoded signal that more accurately records radio listening on Nielsen portable people meter devices eliminating drop outs that can occur with certain formats like spoken word or some music formats.

After a period of denial, Nielsen introduced CBET and the radio industry has been rolling along getting credit for the listening it earned.

Or is it?

Why a new analysis indicates further problems with both Voltair and CBET technology.

How these problems could upend the ratings stations and radio groups thought they had.

What the evidence is – and it’s dramatic.

And where that leaves over 1,000 stations that until now thought they were doing themselves a favor by applying Voltair and CBET.

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