What’s the big deal about podcasting?
It doesn’t make significant money.
Certainly not enough to make up for mounting radio revenue losses.
Podcasting actually hurts radio station billing.
These are facts.
So why are Bob Pittman, Mary Berner, Ginny Morris, David Field and others betting on podcasting?
Recent Posts
- What iHeart Isn’t Saying
- “Pausing” Radio Stations
- Radio’s Smoking Gun
- Leadership Vacuum Backfiring at Saga
- Inside the Beasley 111% Stock Surge
- Spotify’s Siphoning Local Radio Dollars
- The Distracted Listening Epidemic
- Audacy’s U-Turn
- Warshaw Isn’t Negotiating with Cumulus BUT…
- Is iHeartMedia Cutting the Workforce?