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The CBS Attempt to Knock Off Jerry Lee's More FM
Radical, New Management Style at Cumulus
Shocking 5,000 Ad Study: 68% of Local Spots Are a Waste of Money
iHeart Cutting Rates, Rewarding Agencies to Hurt Competitors
The War Against Twitter
Megyn Kelly’s New Gig
What the Morning Show of the Future Looks Like – 7 Critical Changes
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3 new additions to the 2017 Radio Solutions Lab Agenda …
1) A proven solution to make local advertiser campaigns more effective in the wake of an ad industry survey of 5,000 radio campaigns that show 68% of local radio commercials are a waste of time.
2) A positive plan to rebuild eroding audiences as in-demo listening declines.
3) Why a female morning personality is now preferable over a male – the secret sauce that is working big time for early adopters who know how to pick the right talent.
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