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Jerry Lee’s solution to a shocking Advertising Research Foundation study of 5,000 ad campaigns reveals that 50% of national radio commercials are a waste of money and it’s even worse locally where 68% are considered by advertisers to be a waste of money. He’ll talk about how to turn those numbers around in your favor.
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- Cumulus Merger
- Become Expert at Digital Media
- The CBS/Entercom Layoffs
- The Station Listeners Really Want
- Mike McVay & Cumulus
- Radio as the New Social Medium
- The Sale of iHeart’s First Asset
- Self-Confidence, Presentations & Working with Difficult People
- Lowry Mays & Fraudulent Conveyance
- New Found Radio Revenue