It would be helpful to study what Mary Berner did when she was CEO of the failing magazine Reader’s Digest.
Two bankruptcies and a massive firing of personnel before she was eventually fired or agreed to leave.
Google it.
Berner is not a radio executive or innovator.
She takes companies and bankrupts them. That’s what she does.
This is my way of saying – remember those furloughs, firings, pay cuts, and 3 weeks of non-paid vacation over the 15 that Berner was selling 24 hours ago?
It’s actually about to get worse for the poor souls at Cumulus.
Recent Posts
- What Comes After Ratings, Downloads and Impressions?
- Cumulus’s FCC DEI Dilemma
- The Next Chapter at iHeart
- Fearless Dan Mason – the Book
- The Answer Commercial Radio Forgot
- Radio’s New Invisible Competitor
- Which Radio Company Is Next?
- The Secret Lenders Waiting to Takeover Radio
- Make AI Recommend Your Station
- Why Radio Is Running from Radio