Why Radio No Longer Breaks the Hits

Increasingly, new artists are rising to prominence and new songs and albums are climbing the charts with little to no radio airplay.

Deniers in the radio industry have a lot of excuses but little understanding of the dangerous dynamic that threatens music radio more than anything else.

In the past few weeks and in recent months radio has flubbed opportunities to drive hit music to the top of the charts – after all, that’s what radio used to do, right?

What has changed now?

Why aren’t radio groups learning from their mistakes?  Just in the past two weeks, another artist lit up the music charts without radio airplay.

Is this a fixable problem or another unfortunate circumstance?

One thing more than any other is forcing program directors to cede breaking new hits to streaming music services like Spotify and Apple Music.

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