Radio often confuses social media for station promotion. Among the 7 ways to improve social media efforts: Each tweet, post or picture should contain a “gift” – something of value for followers. What could this approach look like? A big issue among Millennials is anxiety – up to 50% of them suffer from it. Inspirational messages based on effectiveness and also from their own peers. Invite them to interact. Read the full story.
Recent Posts
- Cumulus Calls Nielsen’s Bluff
- Pop Music’s Emotional Flatlining
- Hubbard’s Debt Reckoning
- A Structural Shift to Reach & TSL
- New FCC Oversight on iHeart
- Share of the Ear Is Out
- Why iHeart Never Sells Stations
- iHeart’s Radical Makeover
- How Creditors Pick Beasley Clean
- SiriusXM, iHeart Merger Talks Explained