Streaming music services are killing radio.
Playlists are preferred over radio formats.
And it’s getting worse.
Just 39% of 16-19-year old’s listen to music radio, while 56% use YouTube instead for music.
But wait.
Lew Dickey bought a streaming music company Akazoo which focuses on emerging markets and yet he still wants to own radio stations.
How does he square that?
What’s the new role for modern radio?
Is it even worth doing radio formats for Gen Z or younger Millennials given their unavailability?
And can the connected car and smart speakers help radio defend against streaming music services?
Recent Posts
- iHeart’s Foreign Ownership Hall Pass
- Radio’s Self-Inflicted Markdown
- Cumulus’ Death Spiral
- Inside iHeart’s Barter Machine
- The Audience That Stayed
- Foreigners to Radio’s Rescue
- Should Radio Demand a Button on the Digital Dashboard?
- What Everyone Is Missing at Cumulus
- Independent Owners Retirement Crisis
- Are Beasley’s Major Markets Next