INSIDE …
- Major shake-up unlike any previous iHeart reductions.
- 8 sellers axed in one market alone yesterday, more coming. Here’s where.
- And, you want to be the AEs fired because here’s what the poor suckers remaining are going to have to do now to sell ads.
- Survivors divided into 2 new categories – one not worth being in.
- How entire commercial stop sets are being taken away from AEs.
- How local sales survivors’ worst nightmares are coming true – new rules, new restrictions, new pay.
- How commissions and benefits are being affected.
- These two other radio groups – let’s just out them here – figure to be next in following iHeart’s draconian sales moves. Fair warning.
Read the full article now.
Recent Posts
- It Feels Like Radio Is Giving Up
- Engagement Not Quarter Hour
- A Warning About Radio’s Digital Revenue
- Older Audience Listening Habits Changing
- Paywalls, Subscriptions and Younger Audiences
- Audacy as a Private Company
- Nielsen’s Proposed 3 Minute Quarter Hour
- How Listeners Would Reinvent Radio
- Audacy Eying Townsquare?
- Soros Looking to Become iHeart