- Competitors driving down rates...
- Increasingly high advertiser turnover …
- Difficulty attracting younger in-demo listeners especially Millennials …
- Reinventing a more relevant morning show …
- Turnoffs like too many commercials and repetitious music …
- Declining TSL (down every year since the early 1990s) …
- Too many commercials and too many shorter spots …
- Shorter listener attention spans …
- Disappointing digital revenue …
- The urgent need for new formats …
My upcoming radio conference focuses on these major issues for local broadcasters who find themselves competing with even more consolidation.
Entercom merges with CBS at the end of the year and you know soon Cumulus will likely have to find a merger partner to keep up with the other debt-ridden operators who must scale up to remain alive.
So this conference is for independent, local and regional broadcasters and your key people.
In our one-day together we will drill down into the following areas that will give you the best chance to succeed in a world of renewed consolidation.
What you will get at the Local Radio Conference
- Reducing High Advertiser Churn – The proven sales program MoreFM, Philadelphia uses to keep advertisers renewing at high rates and premium prices. Jerry Lee will share resources, techniques and advice for independent operators who want to virtually reduce advertiser turnover.
- Selling Against Competitors Who Cut Rates – The answer to too many bonus spots, perks to agencies, digital content add-ons and additional costly promotions. What to do about big radio remnant sales to agencies for pennies on the dollar that eat into local station selling and rates which is expected to be on the increase.
- Attracting Millennial Listeners – Morley Winograd, an author and expert on Millennials is preparing a special video presentation just for this conference on how radio must adapt to win this 86 million strong 18-34 money demo to radio. Also, what Gen Xers and Baby Boomers want from radio to listen longer.
- Rebuilding Radio Audiences – New approaches to hiring air talent, how to talk to listeners differently, music rotations, handling commercials, updating radio to be cool again in the minds of listeners.
- The Morning Show of the Future – The most requested morning show features that radio is not currently delivering. The prototype of the new “morning man”. The one way listeners will stay tuned for premium-priced commercials. Traffic and weather in the age of smartphones. A can’t miss feature every morning show must have.
- Eliminating the 3 Biggest Listener Objections to Radio – Just paying attention to these three problems will bring positive results.
- Longer Listening – TSL has been down every year since 1990. Try these changes to spot placement, music sweeps, music rotation, new rules for jock talk vs. music. The one promotion that will stretch TSL.
- Dealing with Too Many Commercials – What to do with all those shorter spots agencies are buying, best place in the hour to schedule them (PPM and non-PPM strategies) and what to do if you can’t reduce spot loads.
- How to Program to Shorter Attention Spans – How to handle the growing number of listeners who won’t listen to a song all the way through --- even one that they love. We’re going to discuss why more frequent stop sets actually feed shorter attention spans and non-stop music invites tune out.
- Music Discovery – How to ingeniously add more new music without giving up on playing all the hits.
- Digital That Makes Money –- Video, video, video. How to tap into short-form video revenue with virtually no upfront expenses. How to get P1 listeners to buy subscriptions to digital content. Income from product placement. Go to school on SnapChat, the hottest social network currently and how to take advantage of it.
- Creating Fresh, New Formats – A new music format and an innovative spoken word format. Hot: Weekend talk shows for music stations.
- Great New Options for AM Radio – Suggestions for spoken word formats that go beyond political talk. How to launch a podcasting station on-air.
- Podcasting for Revenue – The #1 podcast in the iTunes Store is an on-air radio show. Does podcasting erode on-air audiences? Is there hidden money in podcasting? Programmer turned podcast expert Steven Goldstein is preparing a special video for those attending this conference.
- Preview the Deep Personnel Cuts for 2019
- The Cumulus Digital Contradiction
- Auditioning for Mary Berner's Job
- The Cumulus WGN Rumors
- iHeart's Bankruptcy Ball
- Half of Radio’s Workforce To Be Laid Off
- Liberty Media’s Brilliant iHeart Strategy
- Radio Companies on the Brink
- The Fraudulent iHeart Bankruptcy
- Berner: Everything is for Sale