The Only Way Podcasting Can Save Radio

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  • How Cumulus & iHeart are going about embracing podcasting the wrong way.
  • How their game plan comes up short to add more revenue.
  • The one way a radio station can do podcasting and grow a revenue stream every three months guaranteed.
  • Separate sales teams, just one or none?
  • How the Pittman & Berner plans could backfire on radio revenue.

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