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- How a competitor caught Mary Berner authorizing huge rate discounts on the very day she called out the radio industry at CRS for dropping rates.
- New Cumulus rate discounts that are so low they sent a shock wave to competitors.
- The competitor that directly asked Mary Berner to stop cutting ad rates.
- And, you won’t believe Berner’s response.
- Details of the biggest Cumulus ad giveaway on it’s number one station.
- What corporate is telling market managers they must now accept for ad deals leaving competitors helpless.
- A big related issue between program directors and Mike McVay.
- The low ball Cumulus ad package, rates, times – all the details.
A new subscription also unlocks these full articles …
Newspapers Buying Radio Stations
Cumulus Orders More Trade
The iHeart Breakup
Cumulus Management Consolidation
Alpha – Dead Man Walking
iHeart & Cumulus – Big Plans After Bankruptcy
Radio Groups Likely To Sell Or Buy
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