Cumulus Rate War Against Competitors

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  • How a competitor caught Mary Berner authorizing huge rate discounts on the very day she called out the radio industry at CRS for dropping rates.
  • New Cumulus rate discounts that are so low they sent a shock wave to competitors.
  • The competitor that directly asked Mary Berner to stop cutting ad rates.
  • And, you won’t believe Berner’s response.
  • Details of the biggest Cumulus ad giveaway on it’s number one station.
  • What corporate is telling market managers they must now accept for ad deals leaving competitors helpless.
  • A big related issue between program directors and Mike McVay.
  • The low ball Cumulus ad package, rates, times – all the details.

A new subscription also unlocks these full articles …     

            Newspapers Buying Radio Stations

            Cumulus Orders More Trade

            The iHeart Breakup

            Cumulus Management Consolidation

            Alpha – Dead Man Walking

            iHeart & Cumulus – Big Plans After Bankruptcy

            Radio Groups Likely To Sell Or Buy

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