Yesterday iHeart conducted a “phantom firing” that is shrouded in uncertainty that may be causing more anxiety than even their pre-virus 1,000+ mass “dislocation”.
Publicly, they are saying one thing, but behind the scenes there are a lot of concerns about just who is non-essential and whether they are in fact expendable after the 90 days are up.
This typical smoke and mirrors approach for iHeart is reportedly massive now.
And a handful of draconian cutbacks that probably don’t have anything to do with the effects of the coronavirus on their company – some absolutely jaw dropping.
No one believes the radio industry will come back even when the virus goes away so the real question is – what exactly did iHeart just pull off in the name of the coronavirus.
Recent Posts
- No iHeart AI DJs, BUT …
- Townsquare Consolidation Without Buying Stations
- The Invisible Digital Ads
- iHeart’s Convenient Gen Z Research
- iHeart’s Foreign Ownership Hall Pass
- Radio’s Self-Inflicted Markdown
- Cumulus’ Death Spiral
- Inside iHeart’s Barter Machine
- The Audience That Stayed
- Foreigners to Radio’s Rescue


