Yesterday iHeart conducted a “phantom firing” that is shrouded in uncertainty that may be causing more anxiety than even their pre-virus 1,000+ mass “dislocation”.
Publicly, they are saying one thing, but behind the scenes there are a lot of concerns about just who is non-essential and whether they are in fact expendable after the 90 days are up.
This typical smoke and mirrors approach for iHeart is reportedly massive now.
And a handful of draconian cutbacks that probably don’t have anything to do with the effects of the coronavirus on their company – some absolutely jaw dropping.
No one believes the radio industry will come back even when the virus goes away so the real question is – what exactly did iHeart just pull off in the name of the coronavirus.
Recent Posts
- Townsquare’s Mounting Problems
- Deregulation in Trouble
- The Real SiriusXM/Audacy Distribution Deal
- Outbreak of License Forfeitures
- The Stations in Danger When De-Reg Resumes
- Why Beasley is Outperforming iHeart
- What Comes After Ratings, Downloads and Impressions?
- Cumulus’s FCC DEI Dilemma
- The Next Chapter at iHeart
- Fearless Dan Mason – the Book


