Inside Music MediaJerry Del Colliano

I made a speech recently about radio being the new social medium that surprised me in the reaction it received.

I posited that radio was the original social network long before Facebook, Twitter, Instagram and others in a significant sort of way before two-way digital technology and that it could still be today.

That radio was the aural connector of individuals and groups before social networks.

The response surprised me because broadcasters in attendance admitted that they never looked at radio quite like that and college students and even teens in attendance came up to me to say that they agreed.

It got me wondering that maybe we radio folks are trying too hard to adapt radio to Facebook, Twitter and Instagram when even people young and older think of radio as a formidable social medium.

That’s why I want to discuss this at the upcoming Independent Radio Management Conference in Philadelphia is 3 weeks.

Think of the ramifications that are major.

The hottest social network as of this moment is SnapChat, a service that derives its popularity from disappearing pictures and videos after they are viewed for ten seconds.

Yet in radio, we were the originators of instantly disappearing content before we started archiving it, shoving it onto apps and linking it to our station websites.

We know audiences right now really appreciate that which happens spontaneously and then is consumed and disappears.

Meanwhile stations are devoting all sorts of efforts to fitting radio into Facebook, Twitter and Instagram when the winning formula may be doing it the other way around.

And discussions like this to identify the real challenges and opportunities make us dangerous as individuals and an industry.

Won’t you consider joining us at upcoming Independent Radio Management Conference – a meeting of minds and useful ideas?

Program Agenda

8 am              Registration/Complimentary Breakfast
9 am              Changing the Way Radio Engages Audiences
10:30 am       Break/Complimentary Snacks and Refreshments
10:45             The Morning Show of the Future / Repurposing 7pm-5am

12 Noon        Complimentary Lunch

1 pm              Growing On-Air Revenue / Making Money From Digital
2:30 pm         Break/Complimentary Snacks and Refreshments
2:45 pm         Getting Millennials To Listen
4 pm              Conference Concludes

Changing the Way Radio Engages Audiences

• How to Retrain Air Talent to Sound Like Today’s Audiences
• How Gender Fluidity Will Affect the Way Your Program To 18-34’s
• How to Talk to Baby Boomers AND Millennials (There Are 75 Million of Each)
• The Kind of Air-Personalities In-Demo Today’s Radio Listeners Now Want
• What Millennials Want in a Radio Personality compared to Gen Xers and Baby Boomers
• How to Change the Way We Talk to Today’s Listeners
• The Contest Prize Listeners Crave Most (Not Money, Not Trips)
• Why Music Sweeps Are Backfiring on Hit Music Stations (and How to Fix It)
• How to Finally Improve TSL Which Has Been Declining for 2 Decades
• How to Handle Too Many Commercials
• How to Add Music Discovery to a Tight Hits Format

The Morning Show of the Future / Repurposing 7pm-5am

• Updating the Morning Show
• The One Morning Show Feature That Every Station Should Have
• New Evidence That the Morning “Man” of the Future Should Be a Woman
• Eliminating Outdated Morning Shows (Making Them Cool Again)
• New Ways to Repurpose 7pm to 5am
• How to Handle Traffic On-Air Now That Listeners Widely Access It Online
• How to Rebuild Eroding Audiences After PM Drive
• The One Type Commercial Even Millennials Will Stick Around For

Growing On-Air Revenue / Making Money From Digital

(with a presentation for MoreFM Chairman Jerry Lee on ad churn and a video from programmer & Podcasting expert Steven Goldstein on podcasting)

• Competing Against Rate Droppers
• Reducing Advertiser Turnover to Virtually Nothing
• The Best Company to Pretest Advertiser Copy for Success
• The Optimum Number of Voices That Make Radio Ads More Effective
• The Perfect Radio Solution for Podcasting
• New Competition From User-generated Content like YouTube
• Finding New Digital Revenue Streams
• Master Short Form Video
• New Revenue From Product Placement & Subscription Fees
• Radio as a “Preview Channel” for Digital
• How to Create Binge Listening Content for Radio
• The Potential of Alexa For Radio, the Powerful Voice of Amazon’s Echo
• Radio as the new social medium – not Facebook, Instagram, Twitter or SnapChat.

Getting Millennials To Listen

(With a special presentation from Morley Winograd, author of Millennial Makeover and generational expert)

• How to Program to Shorter Attention Spans
• Promotions That Will Guarantee Millennial Listeners
• Focusing on Fans Not Listeners
• Eliminating the Hot Clock as Millennials Like No Rules
• Positioning Radio Against Pandora, Spotify & Streaming Music
• Why Creating 2 or More Formats on One Station Now Makes Total Sense
• Why Millennials Like More Eclectic Music in Their Hits Station (and How to Give It to Them) Local Radio Vs. More Consolidation
• Why Creating 2 or More Formats on One Station Now Makes Total Sense
• Why Radio Must Get Back to Contesting for 18-34 Millennial Gamers
• The 5 Things Millennials Want From Radio (Millennial Values)
• How to Remove Hype From Millennial Targeted Stations
• The Significance the Hottest New Social Medium, SnapChat, to Radio

Led by Jerry Del Colliano whose background includes on-air and management roles in major market radio and television, publishing and digital as well as Professor of Music Industry at The University of Southern California.

This event will not be available by stream or video – only live and in-person April 5^th in Philadelphia.

Please join us for this transformative experience.

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