Inside Music MediaJerry Del Colliano

PPM emphasizes gigantic cume listening to radio.

In fact, the People Meter’s ability to credit any station that picked up an encoded signal was one of the chief selling points of PPM.

More audience.

You’ve heard me say that the statistic that Nielsen does not bandy about is the more than two decades long decrease in time spent listening to radio.

Less listening.

And if we want to be really honest, running eight or more minutes of short commercials every half hour is not going to help keep audiences tuned in.

But some things are possible that we are not trying and I’m going to get into them at my Independent Radio Management Conference exactly 3 weeks from today.

Let’s talk about ways radio can disrupt listeners instead of the other way around.

Paying off debts.

Getting excellent jobs.

Achieving your dreams.

I’m saying a radio station could probably get away with a few necessities every hour if they could build promotions around these things.

Currently there is little incentive for a listener to stay tuned because if they miss something they can hear it online or maybe they don’t mind missing it at all.

But disrupt the audiences preconceived notion of what a radio station is and give them something they crave and you have a reason to tie them to your on-air signal.

I always say the teacher and the taught together do the teaching so I’ve got some additional ways radio can disrupt an audience that has, to be frank, taken radio for granted.

Won’t you consider joining us at upcoming Independent Radio Management Conference – a meeting of minds and useful ideas.

Program Agenda

8 am              Registration/Complimentary Breakfast
9 am              Changing the Way Radio Engages Audiences
10:30 am       Break/Complimentary Snacks and Refreshments
10:45             The Morning Show of the Future / Repurposing 7pm-5am

12 Noon        Complimentary Lunch

1 pm              Growing On-Air Revenue / Making Money From Digital
2:30 pm         Break/Complimentary Snacks and Refreshments
2:45 pm         Getting Millennials To Listen
4 pm              Conference Concludes

Changing the Way Radio Engages Audiences

• How to Retrain Air Talent to Sound Like Today’s Audiences
• How Gender Fluidity Will Affect the Way Your Program To 18-34’s
• How to Talk to Baby Boomers AND Millennials (There Are 75 Million of Each)
• The Kind of Air-Personalities In-Demo Today’s Radio Listeners Now Want
• What Millennials Want in a Radio Personality compared to Gen Xers and Baby Boomers
• How to Change the Way We Talk to Today’s Listeners
• The Contest Prize Listeners Crave Most (Not Money, Not Trips)
• Why Music Sweeps Are Backfiring on Hit Music Stations (and How to Fix It)
• How to Finally Improve TSL Which Has Been Declining for 2 Decades
• How to Handle Too Many Commercials
• How to Add Music Discovery to a Tight Hits Format

The Morning Show of the Future / Repurposing 7pm-5am

• Updating the Morning Show
• The One Morning Show Feature That Every Station Should Have
• New Evidence That the Morning “Man” of the Future Should Be a Woman
• Eliminating Outdated Morning Shows (Making Them Cool Again)
• New Ways to Repurpose 7pm to 5am
• How to Handle Traffic On-Air Now That Listeners Widely Access It Online
• How to Rebuild Eroding Audiences After PM Drive
• The One Type Commercial Even Millennials Will Stick Around For

Growing On-Air Revenue / Making Money From Digital

(with a presentation for MoreFM Chairman Jerry Lee on ad churn and a video from programmer & Podcasting expert Steven Goldstein on podcasting)

• Competing Against Rate Droppers
• Reducing Advertiser Turnover to Virtually Nothing
• The Best Company to Pretest Advertiser Copy for Success
• The Optimum Number of Voices That Make Radio Ads More Effective
• The Perfect Radio Solution for Podcasting
• New Competition From User-generated Content like YouTube
• Finding New Digital Revenue Streams
• Master Short Form Video
• New Revenue From Product Placement & Subscription Fees
• Radio as a “Preview Channel” for Digital
• How to Create Binge Listening Content for Radio
• The Potential of Alexa For Radio, the Powerful Voice of Amazon’s Echo
• Radio as the new social medium – not Facebook, Instagram, Twitter or SnapChat.

Getting Millennials To Listen

(With a special presentation from Morley Winograd, author of Millennial Makeover and generational expert)

• How to Program to Shorter Attention Spans
• Promotions That Will Guarantee Millennial Listeners
• Focusing on Fans Not Listeners
• Eliminating the Hot Clock as Millennials Like No Rules
• Positioning Radio Against Pandora, Spotify & Streaming Music
• Why Creating 2 or More Formats on One Station Now Makes Total Sense
• Why Millennials Like More Eclectic Music in Their Hits Station (and How to Give It to Them) Local Radio Vs. More Consolidation
• Why Creating 2 or More Formats on One Station Now Makes Total Sense
• Why Radio Must Get Back to Contesting for 18-34 Millennial Gamers
• The 5 Things Millennials Want From Radio (Millennial Values)
• How to Remove Hype From Millennial Targeted Stations
• The Significance the Hottest New Social Medium, SnapChat, to Radio

Led by Jerry Del Colliano whose background includes on-air and management roles in major market radio and television, publishing and digital as well as Professor of Music Industry at The University of Southern California.

This event will not be available by stream or video – only live and in-person April 5^th in Philadelphia.

Please join us for this transformative experience.

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