Townsquare has been the radio industry joke since it came up with the idea of buying micro-small radio markets, using station help to generate digital content and enter the events business.
The events business fell on hard times and Townsquare sold it for what they could get.
Previously, they tried to sell the entire company and got no takers.
They fired their founder, appointed co-CEOs for a year (a strategy that only troubled companies embrace) and finally gave up.
The giving up part turned out to be the unexpected consequence that could be a model for other stations feeling the advertising downturn.
Why is Townsquare’s future looking up?
If no one wants to buy them at any price, why are they rebounding today?
What is Townsquare doing to successfully operate in a depressed radio market?
A tough question is – will anybody buy them now?
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