At the recent Conclave gathering in Minneapolis, I had an opportunity to question Lew and John Dickey about what went wrong with their version of Cumulus, what the future looks like for radio as an on-demand business as well as what jobs will be available.
Radio is linear – that is, a one-to-many broadcast medium.
The world (which means anything surrounding a mobile device) is increasingly on-demand and radio does not presently have an answer for that.
That’s why the industry’s reach and advertising revenue is eroding as on-demand solutions are becoming more popular with audiences and advertisers.
To remain relevant, radio will some decisions to make.
- iHeart In Worse Shape After Bankruptcy
- Entercom Debt Problems
- Connoisseur Becomes a Zombie Company
- Cumulus Bay Area Dilemma
- The Stephens/Mapleton Takeover
- Taylor Swift and the Relevance of Major Labels
- The Cumulus Dallas Sale
- Subscription Radio
- What was Emmis Thinking?
- Rolling Stone’s New Non-Radio Music Charts