At the recent Conclave gathering in Minneapolis, I had an opportunity to question Lew and John Dickey about what went wrong with their version of Cumulus, what the future looks like for radio as an on-demand business as well as what jobs will be available.
Radio is linear – that is, a one-to-many broadcast medium.
The world (which means anything surrounding a mobile device) is increasingly on-demand and radio does not presently have an answer for that.
That’s why the industry’s reach and advertising revenue is eroding as on-demand solutions are becoming more popular with audiences and advertisers.
To remain relevant, radio will some decisions to make.
- iHeart’s End of June Housecleaning
- Apollo to Disassemble Cox Media Group
- Foreign Money Invades Local Radio
- Entercom Cutting Live Jocks – And Winning
- iHeart Prepping Radical Pay Cuts
- Entercom’s Ransacked Station Model
- Cumulus, iHeart & Entercom Takeover Interest
- Spotify’s $100 Million Joe Rogan Podcasting Gamble
- COVID’s Impact on Sports Radio
- Advertiser Complaints Against iHeart, Entercom & Beasley