Radio’s On-Demand Dilemma


At the recent Conclave gathering in Minneapolis, I had an opportunity to question Lew and John Dickey about what went wrong with their version of Cumulus, what the future looks like for radio as an on-demand business as well as what jobs will be available.

Radio is linear – that is, a one-to-many broadcast medium.

The world (which means anything surrounding a mobile device) is increasingly on-demand and radio does not presently have an answer for that.

That’s why the industry’s reach and advertising revenue is eroding as on-demand solutions are becoming more popular with audiences and advertisers.

To remain relevant, radio will some decisions to make.

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