Inside Music Media

How to set up a content station which makes radio, digital, social and yes sales one operation. Actually, top colleges and universities are preparing the next generation broadcaster to operate in content pods. It’s time to get the latest on content pods.
Think of your station as a type of Preview Channel, the kind you see on cable and satellite TV. Everything you build into the content pod gets sold on-the-air.
Short-form video is the fastest way toward new revenue. We will talk about radio formats that could drive freestanding video. The production cost is minimal without sacrificing quality – a 7 series iPhone. You’ll hear a list of short-form video opportunities that could start making money for your station within a few months.
Paid subscriptions. Maybe you haven’t noticed but ad-driven digital is a tough business with programmatic buying bidding down pricing. But as weary, pop-up angry consumers are showing more willingness to pay for that which they want if the benefit is great and the price is right. What the market is likely to pay for and what it is not.
Podcasting belongs on-the-air not just in the iTunes store and while podcasting will never be big with the short-attention span Millennial audience, 44 million Gen Xers see it as a better alternative than radio. Here’s what podcasting would look like on-the air.
Four new forms of on-air podcasting: one show a week, one show a day, niche shows for special time periods and even a 24/7 station that would have podcasts of differing lengths. Some short, very short – and some an hour but not longer. What it takes to monetize, promote and blend into existing programming.
On-air podcasting doesn’t sound like radio. Has no narrator or announcer. Commercials aren’t even handled the same as they would be in other hours. The issue of mentioning call letters – how to handle it. Where to place the spots.
Stop giving your station away free. As non-intuitive as it may sound, why would you give away your product in a stream when you can only make money with it on-the-air. The pros and cons of turning off the digital stream that in most cases doesn’t make money. When do you keep streaming but with what restrictions.
Replacing on-air streams. What to put in its place online but designed to coincide with your on-air format.