The Threat of SiriusXM

  • Radio’s nightmare from 25 years ago has come true – satellite radio is the future of traditional broadcasting.
  • What about digital where radio efforts are virtually non-existent – is it advantage SiriusXM?
  • Why 2019 will be the end of live and local terrestrial radio.
  • But SiriusXM has some dirty secrets that they don’t want its radio competitors to know.
  • How does a satellite service that doesn’t compete with radio for advertising and doesn’t offer its programming for free be the future of the radio industry?