The Botched Loop & WKQX Deal

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  1. Mary Berner just saved WKQX from slipping away from Cumulus the way WLUP did – here’s the story of how the deal was botched from the very beginning.
  2. So she paid $18 million for WKQX but ability to pay for WKQX and The Loop was never the problem – this was.
  3. Merlin’s Randy Michaels was actually reasonable on pricing – here’s how far he went to help Berner not lose the stations she badly needed.
  4. Cumulus also bought the intellectual property of WLUP – here’s what they are planning.
  5. Cumulus is way under its maximum station count in major markets – what they are going to do about getting more scale. 

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