I hate to see radio stations resort to hokum in attempting to attract new audiences.
A few stations including SummitMedia’s Greenville adult hits station thinks “Make Radio Great Again” is a real cute way.
I guess, if you want to polarize your audience right from the start but it’s too cute and offensive to many.
And making radio great again is not a believable proposition to most listeners especially the 18-34 in-demo Millennials.
Time Spent Listening figures have been tallied by Arbitron/Nielsen since the early 1990’s and every year without exception, TSL has declined.
Want to make your station better, give audiences a reason to listen longer.
- But long music sweeps aren’t the answer. Anyway, younger listeners have shorter attention spans and we already know they will tune out songs they love which means 18-34 year olds are actually telling you what they prefer instead.
- Commercial clusters are tune-out machines, but there are a few ways to make it more difficult for listeners to leave your station.
- One is to try this approach we’re going to discuss at my Philly conference which on its face defies tune-out. Yes, even from long, unlistenable commercial stopsets because it has the one thing an 18-34 year old needs more than a subscription to Netflix.
- Then there is this – actually shorter commercials, the kind more stations are carrying – sit better with listeners if your goal is to try to hold on to the listener and not just accept stopset tune-out. But there is a better way to handle this mess.
- Shorter commercials all in one stopset – we’ll discuss the many advantages and how to do it right.
- There is a more significant way to get longer listening no matter whether you make any changes to the way you do commercial clusters. It’s called shorter music and you owe it to yourself to examine this because it makes sense and it works.
This is the 8th in my series of annual solutions conferences for radio.
You can sit there and do the same things or get up-to-the-minute on what works best to meet radio’s new challenges.
I have prepared a brochure all about this year’s topics that I wanted you to have.
Here it is:
2017 Radio Solutions Conference Brochure
And here’s a full list of topics we will cover:
- Strategies to End Rampant Rate Cutting
- Reducing High Advertiser Churn
- Rebuilding Eroding Radio Audiences
- Digital That Makes Money
- Attracting Millennial Listeners
- Eliminating the 3 Biggest Listener Objections to Radio
- The Morning Show of the Future
- Listen Longer Strategies
- Solutions to Commercial Clutter
- Underground AM Stations
- Podcasting – Yes, or No!
Not available by stream or video.
Discount rates for two or more attendees and larger groups.
Buffet breakfast, lunch and breaks included.
Talk to Jerry privately
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