iHeart’s New Record 40 Commercial Units an Hour


  • How widespread is this practice becoming – and where?
  • Details on how “unlimited demand” pricing works.
  • How iHeart loses buys to competitors and then – well, as you’ll see – screws the competitors who won fair and square.  Beware.
  • Which iHeart market has been caught doing even worse averaging – yes, averaging – 21-22 commercial minutes an hour.
  • How iHeart ruined a large first time advertiser with no radio history by using this tactic.
  • Check out these rock bottom CPPs and CPMs – and look twice because you won’t believe them the first time.
  • At least the iHeart salesperson is coming out ahead – wait, wait … see how iHeart is now handling salespeople on low ball buys.

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