Nielsen has had no bigger friend than iHeart in more ways than people know.
iHeart owns 850+ stations in 150 markets and had plenty of need for audience ratings.
That was before “dislocation” and “excellence centers”.
iHeart is owned by the same people who own a large chunk of Nielsen.
Yet, it is becoming more evident that Nielsen may wind up the ironic victim of the very thing that helped it grow – consolidation.
iHeart’s competitors will be directly impacted by forces that will upend the radio industry once again and redefine how radio will prove effectiveness to advertisers.
- The Latest on Furloughed iHeart Employees Returning
- Entercom’s Daddy Issues
- iHeart’s End of June Housecleaning
- Apollo to Disassemble Cox Media Group
- Foreign Money Invades Local Radio
- Entercom Cutting Live Jocks – And Winning
- iHeart Prepping Radical Pay Cuts
- Entercom’s Ransacked Station Model
- Cumulus, iHeart & Entercom Takeover Interest
- Spotify’s $100 Million Joe Rogan Podcasting Gamble