iHeart Set to Disrupt Nielsen

Nielsen has had no bigger friend than iHeart in more ways than people know.

iHeart owns 850+ stations in 150 markets and had plenty of need for audience ratings.

That was before “dislocation” and “excellence centers”.

iHeart is owned by the same people who own a large chunk of Nielsen.

Yet, it is becoming more evident that Nielsen may wind up the ironic victim of the very thing that helped it grow – consolidation.

iHeart’s competitors will be directly impacted by forces that will upend the radio industry once again and redefine how radio will prove effectiveness to advertisers.

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