It’s hard to believe with its purchase of KXOS-FM, Los Angeles, Meruelo is a dominant player in the second largest market with its fifth radio station.
All it took was money of which Meruelo has plenty thanks to the casino business.
And radio stations desperate to sell at pennies on the dollar.
Of which the industry has many owners waiting in the wings.
But that alone is not the future of radio.
Meruelo becomes a big player in LA.
Now what other markets do they need to be in.
These people have a plan that is so unlike that of traditional radio owners that it deserves a closer look.
What the radio industry is looking for next after consolidation may be what Meruelo is doing.
Why are they so bullish on a radio industry barely able to break even?
Here’s the next piece of the puzzle.
What the greater radio industry should go to school on now that consolidation has failed.
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