Contextual Music Playlists

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  1. Static playlists like the ones radio stations have been using for decades may be a contributing factor to declining hit radio ratings – here’s what music listeners now want.
  2. Even music genres are on the way out (classic hits, CHR, alternative, etc.) – what’s now more important to music lovers than listening by favorite genres.
  3. Spotify is garnering large audiences of former radio listeners – what are they doing other than streaming and how can stations answer the challenge. 

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