Inside Music MediaJerry Del Colliano

We know that Cox Media Group is selling off its TV division to the private equity firm Apollo Global Management. 

This includes 13 Cox television stations, a radio cluster in Dayton along with some publishing assets.

No so fast with the rumor that private equity firm Apollo will also roll up the remaining radio stations which are an integral part of TV and publishing.

There are other interested buyers. 

We also know Cox will not solely retain the radio assets so they are on the move, but because Cox is a well-run media company albeit in a declining media industry, there are some breathtaking possibilities beyond the obvious.

• Some really good buyers don’t have a chance in hell, here are a few of them.
• Cox is keeping a minority interest so they want a deal their way so the question is what is their way?
• Why Cox Radio is in such demand when Cumulus is out selling off icons like WPLJ and essentially vacating New York and DC among other places they need to be.
• What it will all come down to – and what’s fascinating is that price has very little to do with it. Here’s what it will take to win the 61 Cox Radio stations.

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