The Fate of Local Radio

If there is one constant in the radio industry, it is that since consolidation was allowed in 1996, local radio jobs have been eliminated every year.

The estimate at Clear Channel/iHeart is somewhere north of 15,000 local radio jobs lost since then and even the less aggressive operators have succumbed to less local and little or no live.

Some markets have empty studios in what looks like a ghost town.

It turns out consolidators have an answer for what to do with the remaining footprint of local radio.

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