iHeart Takes 1st Step Toward Bankruptcy Filing

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  • Excerpts from the confidential Pittman/Bressler memo
  • When the actual bankruptcy could be filed
  • Why lenders are again up in arms to stop the latest move

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            The Katz Rep Firm Scandal

            Lenders Going After iHeart's Pittman

            The Emmis Layoffs

            Cumulus Management Shakeup

            Merger Partners for Cumulus

            The End of Cumulus SVP Jeff Brown

            Alt-Wrong Talk Radio

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“Repurposing 7pm to 5am” has been added to the 2017 Independent Radio Conference 3 weeks from now. See the complete program agenda with times, details and presentations here.

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Repurposing 7pm to 5am

Stations know they are going to make their money primarily during daylight hours especially mornings.

After 7pm, radio goes into a second gear.

More voice tracking, less original content. Just things to keep the station warm.

But there is increasing evidence that 7pm to 5am will bring added revenue by adopting a new and different strategy.   This much-needed revenue could be the difference between posting a profit or breaking even at best.

Better yet, adopt some of these new programming ideas and stations will have something to sell advertisers at premium rates even if competitors are forcing them into lower rates during the day.

I think you’ll agree this is worth learning more about so I am putting it high on the agenda of my upcoming Independent Radio Management Conference in three weeks from now.

We’ll identify the kinds of things that fit into your present formats.

A special cutout for P1 listeners that would not only generate revenue but expand listening of your best and most loyal audience.

A way to use podcasting on-air that actually makes money and gains a premium.

A few weekend content strategies that can’t miss as revenue producers because they are aimed at P1s.

This management conference is an actual meeting of great minds (yours) and useful ideas and strategies.

I hope you will consider joining us at upcoming Independent Radio Management Conference.

Here’s the full program …

Program Agenda

8 am              Registration/Complimentary Breakfast
9 am             Changing the Way Radio Engages Audiences
10:30 am       Break/Complimentary Snacks and Refreshments
10:45             The Morning Show of the Future / Repurposing 7pm-5am

12 Noon        Complimentary Lunch

1 pm             Growing On-Air Revenue / Making Money From Digital
2:30 pm         Break/Complimentary Snacks and Refreshments
2:45 pm        Getting Millennials To Listen
4 pm              Conference Concludes

Changing the Way Radio Engages Audiences

  • How to Retrain Air Talent to Sound Like Today’s Audiences
  • How Gender Fluidity Will Affect the Way Your Program To 18-34’s
  • How to Talk to Baby Boomers AND Millennials (There Are 75 Million of Each)
  • The Kind of Air-Personalities In-Demo Today’s Radio Listeners Now Want
  • What Millennials Want in a Radio Personality compared to Gen Xers and Baby Boomers
  • How to Change the Way We Talk to Today’s Listeners
  • The Contest Prize Listeners Crave Most (Not Money, Not Trips)
  • Why Music Sweeps Are Backfiring on Hit Music Stations (and How to Fix It)
  • How to Finally Improve TSL Which Has Been Declining for 2 Decades
  • How to Handle Too Many Commercials
  • How to Add Music Discovery to a Tight Hits Format

The Morning Show of the Future / Repurposing 7pm-5am

  • Updating the Morning Show
  • The One Morning Show Feature That Every Station Should Have
  • New Evidence That the Morning “Man” of the Future Should Be a Woman
  • Eliminating Outdated Morning Shows (Making Them Cool Again)
  • New Ways to Repurpose 7pm to 5am
  • How to Handle Traffic On-Air Now That Listeners Widely Access It Online
  • How to Rebuild Eroding Audiences After PM Drive
  • The One Type Commercial Even Millennials Will Stick Around For
  • Cutout shows for after 5pm aimed specifically for P1 listeners and premium advertisers
  • How to use podcasting on-air to generate revenue and loyalty
  • How to create a weekend revenue stream by targeting your station’s loyalist listeners

Growing On-Air Revenue / Making Money From Digital

(with a presentation for MoreFM Chairman Jerry Lee on ad churn and a video from programmer & Podcasting expert Steven Goldstein on podcasting)

  • Competing Against Rate Droppers
  • Reducing Advertiser Turnover to Virtually Nothing
  • The Best Company to Pretest Advertiser Copy for Success
  • The Optimum Number of Voices That Make Radio Ads More Effective
  • The Perfect Radio Solution for Podcasting
  • New Competition From User-generated Content like YouTube
  • Finding New Digital Revenue Streams
  • Master Short Form Video
  • New Revenue From Product Placement & Subscription Fees
  • Radio as a “Preview Channel” for Digital
  • How to Create Binge Listening Content for Radio
  • The Potential of Alexa For Radio, the Powerful Voice of Amazon’s Echo
  • Radio as the new social medium – not Facebook, Instagram, Twitter or SnapChat.

Getting Millennials To Listen

(With a special presentation from Morley Winograd, author of Millennial Makeover and generational expert)

  • How to Program to Shorter Attention Spans
  • Promotions That Will Guarantee Millennial Listeners
  • Focusing on Fans Not Listeners
  • Eliminating the Hot Clock as Millennials Like No Rules
  • Positioning Radio Against Pandora, Spotify & Streaming Music
  • Why Creating 2 or More Formats on One Station Now Makes Total Sense
  • Why Millennials Like More Eclectic Music in Their Hits Station (and How to Give It to Them) Local Radio Vs. More Consolidation
  • Why Creating 2 or More Formats on One Station Now Makes Total Sense
  • Why Radio Must Get Back to Contesting for 18-34 Millennial Gamers
  • The 5 Things Millennials Want From Radio (Millennial Values)
  • How to Remove Hype From Millennial Targeted Stations
  • The Significance the Hottest New Social Medium, SnapChat, to Radio

Led by Jerry Del Colliano whose background includes on-air and management roles in major market radio and television, publishing and digital as well as Professor of Music Industry at The University of Southern California.

This event will not be available by stream or video – only live and in-person April 5th in Philadelphia.

Please join us for this transformative experience.

Reserve a seat

Inquire about group rates

Nearby Hotels

Read More  FREE SAMPLES

The Katz Rep Firm Scandal

Subscribers get INSTANT ACCESS here.

Become a NEW SUBSCRIBER and begin with The Katz Rep Firm Scandal here.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get …

  • How iHeart stations get the first cut of radio buys
  • What Katz tactic is effectively driving down ad rates for competitors
  • Dirty deals that kill ad rates for iHeart competitors and Katz clients

A new subscription also unlocks these full articles …

            Lenders Going After iHeart's Pittman

            The Emmis Layoffs

            Cumulus Management Shakeup

            Merger Partners for Cumulus

            The End of Cumulus SVP Jeff Brown

            Alt-Wrong Talk Radio

            The iHeart Bankruptcy

And includes access to every article for the past year plus 3,608 in our archive like these (scroll through/latest first). Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

Growing On-Air Revenue / Making Money From Digital has been added to the 2017 Independent Radio Conference 3 weeks from now. See the complete program agenda with times, details and presentations here.

$100 NewsTip Hotline.

Read More  FREE SAMPLES

Increased Listening vs. More Listeners

PPM emphasizes gigantic cume listening to radio.

In fact, the People Meter’s ability to credit any station that picked up an encoded signal was one of the chief selling points of PPM.

More audience.

You’ve heard me say that the statistic that Nielsen does not bandy about is the more than two decades long decrease in time spent listening to radio.

Less listening.

And if we want to be really honest, running eight or more minutes of short commercials every half hour is not going to help keep audiences tuned in.

But some things are possible that we are not trying and I’m going to get into them at my Independent Radio Management Conference exactly 3 weeks from today.

Let’s talk about ways radio can disrupt listeners instead of the other way around.

Paying off debts.

Getting excellent jobs.

Achieving your dreams.

I’m saying a radio station could probably get away with a few necessities every hour if they could build promotions around these things.

Currently there is little incentive for a listener to stay tuned because if they miss something they can hear it online or maybe they don’t mind missing it at all.

But disrupt the audiences preconceived notion of what a radio station is and give them something they crave and you have a reason to tie them to your on-air signal.

I always say the teacher and the taught together do the teaching so I’ve got some additional ways radio can disrupt an audience that has, to be frank, taken radio for granted.

Won’t you consider joining us at upcoming Independent Radio Management Conference – a meeting of minds and useful ideas.

Program Agenda

8 am              Registration/Complimentary Breakfast
9 am              Changing the Way Radio Engages Audiences
10:30 am       Break/Complimentary Snacks and Refreshments
10:45             The Morning Show of the Future / Repurposing 7pm-5am

12 Noon        Complimentary Lunch

1 pm              Growing On-Air Revenue / Making Money From Digital
2:30 pm         Break/Complimentary Snacks and Refreshments
2:45 pm         Getting Millennials To Listen
4 pm              Conference Concludes

Changing the Way Radio Engages Audiences

  • How to Retrain Air Talent to Sound Like Today’s Audiences
  • How Gender Fluidity Will Affect the Way Your Program To 18-34’s
  • How to Talk to Baby Boomers AND Millennials (There Are 75 Million of Each)
  • The Kind of Air-Personalities In-Demo Today’s Radio Listeners Now Want
  • What Millennials Want in a Radio Personality compared to Gen Xers and Baby Boomers
  • How to Change the Way We Talk to Today’s Listeners
  • The Contest Prize Listeners Crave Most (Not Money, Not Trips)
  • Why Music Sweeps Are Backfiring on Hit Music Stations (and How to Fix It)
  • How to Finally Improve TSL Which Has Been Declining for 2 Decades
  • How to Handle Too Many Commercials
  • How to Add Music Discovery to a Tight Hits Format

The Morning Show of the Future / Repurposing 7pm-5am

  • Updating the Morning Show
  • The One Morning Show Feature That Every Station Should Have
  • New Evidence That the Morning “Man” of the Future Should Be a Woman
  • Eliminating Outdated Morning Shows (Making Them Cool Again)
  • New Ways to Repurpose 7pm to 5am
  • How to Handle Traffic On-Air Now That Listeners Widely Access It Online
  • How to Rebuild Eroding Audiences After PM Drive
  • The One Type Commercial Even Millennials Will Stick Around For

Growing On-Air Revenue / Making Money From Digital

(with a presentation for MoreFM Chairman Jerry Lee on ad churn and a video from programmer & Podcasting expert Steven Goldstein on podcasting)

  • Competing Against Rate Droppers
  • Reducing Advertiser Turnover to Virtually Nothing
  • The Best Company to Pretest Advertiser Copy for Success
  • The Optimum Number of Voices That Make Radio Ads More Effective
  • The Perfect Radio Solution for Podcasting
  • New Competition From User-generated Content like YouTube
  • Finding New Digital Revenue Streams
  • Master Short Form Video
  • New Revenue From Product Placement & Subscription Fees
  • Radio as a “Preview Channel” for Digital
  • How to Create Binge Listening Content for Radio
  • The Potential of Alexa For Radio, the Powerful Voice of Amazon’s Echo
  • Radio as the new social medium – not Facebook, Instagram, Twitter or SnapChat.

Getting Millennials To Listen

(With a special presentation from Morley Winograd, author of Millennial Makeover and generational expert)

  • How to Program to Shorter Attention Spans
  • Promotions That Will Guarantee Millennial Listeners
  • Focusing on Fans Not Listeners
  • Eliminating the Hot Clock as Millennials Like No Rules
  • Positioning Radio Against Pandora, Spotify & Streaming Music
  • Why Creating 2 or More Formats on One Station Now Makes Total Sense
  • Why Millennials Like More Eclectic Music in Their Hits Station (and How to Give It to Them) Local Radio Vs. More Consolidation
  • Why Creating 2 or More Formats on One Station Now Makes Total Sense
  • Why Radio Must Get Back to Contesting for 18-34 Millennial Gamers
  • The 5 Things Millennials Want From Radio (Millennial Values)
  • How to Remove Hype From Millennial Targeted Stations
  • The Significance the Hottest New Social Medium, SnapChat, to Radio

Led by Jerry Del Colliano whose background includes on-air and management roles in major market radio and television, publishing and digital as well as Professor of Music Industry at The University of Southern California.

This event will not be available by stream or video – only live and in-person April 5th in Philadelphia.

Please join us for this transformative experience.

Reserve a seat

Inquire about group rates

Nearby Hotels

Read More  FREE SAMPLES

Lenders Going After iHeart’s Pittman

Subscribers get INSTANT ACCESS here.

Become a NEW SUBSCRIBER and begin with Lenders Going After iHeart's Pittman here.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get …

  • What Pittman warns is coming at him
  • The type of personal attacks is he concerned his family and children will see
  • What lenders expect by taking Pittman out

A new subscription also unlocks these full articles …

            The Emmis Layoffs

            Cumulus Management Shakeup

            Merger Partners for Cumulus

            The End of Cumulus SVP Jeff Brown

            Alt-Wrong Talk Radio

            iHeart Bankruptcy

            How the Entercom/CBS Merger Benefits Cumulus

And includes access to every article for the past year plus 3,606 in our archive like these (scroll through/latest first). Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

The Morning Show of the Future / Repurposing 7pm-5am has been added to the 2017 Independent Radio Conference 3 weeks from now. See the complete program agenda with times, details and presentations here.

$100 NewsTip Hotline.

Read More  FREE SAMPLES

Radio as the New Social Medium

I made a speech recently about radio being the new social medium that surprised me in the reaction it received.

I posited that radio was the original social network long before Facebook, Twitter, Instagram and others in a significant sort of way before two-way digital technology and that it could still be today.

That radio was the aural connector of individuals and groups before social networks.

The response surprised me because broadcasters in attendance admitted that they never looked at radio quite like that and college students and even teens in attendance came up to me to say that they agreed.

It got me wondering that maybe we radio folks are trying too hard to adapt radio to Facebook, Twitter and Instagram when even people young and older think of radio as a formidable social medium.

That’s why I want to discuss this at the upcoming Independent Radio Management Conference in Philadelphia is 3 weeks.

Think of the ramifications that are major.

The hottest social network as of this moment is SnapChat, a service that derives its popularity from disappearing pictures and videos after they are viewed for ten seconds.

Yet in radio, we were the originators of instantly disappearing content before we started archiving it, shoving it onto apps and linking it to our station websites.

We know audiences right now really appreciate that which happens spontaneously and then is consumed and disappears.

Meanwhile stations are devoting all sorts of efforts to fitting radio into Facebook, Twitter and Instagram when the winning formula may be doing it the other way around.

And discussions like this to identify the real challenges and opportunities make us dangerous as individuals and an industry.

Won’t you consider joining us at upcoming Independent Radio Management Conference – a meeting of minds and useful ideas?

Program Agenda

8 am              Registration/Complimentary Breakfast
9 am              Changing the Way Radio Engages Audiences
10:30 am       Break/Complimentary Snacks and Refreshments
10:45             The Morning Show of the Future / Repurposing 7pm-5am

12 Noon        Complimentary Lunch

1 pm              Growing On-Air Revenue / Making Money From Digital
2:30 pm         Break/Complimentary Snacks and Refreshments
2:45 pm         Getting Millennials To Listen
4 pm              Conference Concludes

Changing the Way Radio Engages Audiences

  • How to Retrain Air Talent to Sound Like Today’s Audiences
  • How Gender Fluidity Will Affect the Way Your Program To 18-34’s
  • How to Talk to Baby Boomers AND Millennials (There Are 75 Million of Each)
  • The Kind of Air-Personalities In-Demo Today’s Radio Listeners Now Want
  • What Millennials Want in a Radio Personality compared to Gen Xers and Baby Boomers
  • How to Change the Way We Talk to Today’s Listeners
  • The Contest Prize Listeners Crave Most (Not Money, Not Trips)
  • Why Music Sweeps Are Backfiring on Hit Music Stations (and How to Fix It)
  • How to Finally Improve TSL Which Has Been Declining for 2 Decades
  • How to Handle Too Many Commercials
  • How to Add Music Discovery to a Tight Hits Format

The Morning Show of the Future / Repurposing 7pm-5am

  • Updating the Morning Show
  • The One Morning Show Feature That Every Station Should Have
  • New Evidence That the Morning “Man” of the Future Should Be a Woman
  • Eliminating Outdated Morning Shows (Making Them Cool Again)
  • New Ways to Repurpose 7pm to 5am
  • How to Handle Traffic On-Air Now That Listeners Widely Access It Online
  • How to Rebuild Eroding Audiences After PM Drive
  • The One Type Commercial Even Millennials Will Stick Around For

Growing On-Air Revenue / Making Money From Digital

(with a presentation for MoreFM Chairman Jerry Lee on ad churn and a video from programmer & Podcasting expert Steven Goldstein on podcasting)

  • Competing Against Rate Droppers
  • Reducing Advertiser Turnover to Virtually Nothing
  • The Best Company to Pretest Advertiser Copy for Success
  • The Optimum Number of Voices That Make Radio Ads More Effective
  • The Perfect Radio Solution for Podcasting
  • New Competition From User-generated Content like YouTube
  • Finding New Digital Revenue Streams
  • Master Short Form Video
  • New Revenue From Product Placement & Subscription Fees
  • Radio as a “Preview Channel” for Digital
  • How to Create Binge Listening Content for Radio
  • The Potential of Alexa For Radio, the Powerful Voice of Amazon’s Echo
  • Radio as the new social medium – not Facebook, Instagram, Twitter or SnapChat.

Getting Millennials To Listen

(With a special presentation from Morley Winograd, author of Millennial Makeover and generational expert)

  • How to Program to Shorter Attention Spans
  • Promotions That Will Guarantee Millennial Listeners
  • Focusing on Fans Not Listeners
  • Eliminating the Hot Clock as Millennials Like No Rules
  • Positioning Radio Against Pandora, Spotify & Streaming Music
  • Why Creating 2 or More Formats on One Station Now Makes Total Sense
  • Why Millennials Like More Eclectic Music in Their Hits Station (and How to Give It to Them) Local Radio Vs. More Consolidation
  • Why Creating 2 or More Formats on One Station Now Makes Total Sense
  • Why Radio Must Get Back to Contesting for 18-34 Millennial Gamers
  • The 5 Things Millennials Want From Radio (Millennial Values)
  • How to Remove Hype From Millennial Targeted Stations
  • The Significance the Hottest New Social Medium, SnapChat, to Radio

Led by Jerry Del Colliano whose background includes on-air and management roles in major market radio and television, publishing and digital as well as Professor of Music Industry at The University of Southern California.

This event will not be available by stream or video – only live and in-person April 5th in Philadelphia.

Please join us for this transformative experience.

Reserve a seat

Inquire about group rates

Nearby Hotels

Read More  FREE SAMPLES

The Emmis Layoffs

Subscribers get INSTANT ACCESS here.

Become a NEW SUBSCRIBER and begin with The Emmis Layoffs here.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get …

  • The lowdown on severance pay
  • What’s up that is causing Emmis to lay off
  • The accurate count and likelihood of future layoffs

A new subscription also unlocks these full articles …

            Cumulus Management Shakeup

            Merger Partners for Cumulus

            The End of Cumulus SVP Jeff Brown

            Alt-Wrong Talk Radio

            iHeart Bankruptcy

            How the Entercom/CBS Merger Benefits Cumulus

And includes access to every article for the past year plus 3,604 in our archive like these (scroll through/latest first). Everything.

For 27 cents a day, join the thousands of members who read Inside Music Media -- insightful, deadly honest and informative.

Inside Music Media contains no advertising. Accepts no corporate money or consideration. And is beholden only to subscribers who appreciate it so much that they pay for it. Thank you.

Changing the Way Radio Relates to its Listeners is part of 2017 Independent Radio Conference 4 weeks from now. See the complete program agenda with times, details and presentations here.

NewsTip Hotline.

Read More  FREE SAMPLES