Total Nightmare: Listener Revolt

Amazing and dramatic audience changes are brewing.

But media executives are missing them and lots of revenue is at stake.

New attitudes toward radio, TV and even digital are emerging.

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  1. If you’re a radio station, be careful of how you use Facebook.  Don’t get caught in bed with Facebook if you want to become social with the next generation.  There is a cooler choice.
  2. Music programmers beware: younger listeners have radically changed the way they enjoy music.  Know this or you’ll turn them off.
  3. The one big thing radio thinks it is doing right on hit music stations that an increasing number of listeners say is all wrong.
  4. Even Pandora and Spotify are in trouble – here’s how.
  5. Most amazing!  The growth of cellphones is being threatened right now by this new Millennial option. 

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