The smartest way to handle the generational handoff from Jay Leno to Jimmy Fallon is not the one NBC is choosing but this more effective strategy works equally as well for radio stations looking to attract younger audiences without making NBC’s big mistake.
To access this article and try a subscription to Inside Music Media for one month, click “read more” below for the answers.
You’re in my Witness Protection Program when you report news here.
Talk to Jerry privately here.
Recent Posts
- What iHeart Isn’t Saying
- “Pausing” Radio Stations
- Radio’s Smoking Gun
- Leadership Vacuum Backfiring at Saga
- Inside the Beasley 111% Stock Surge
- Spotify’s Siphoning Local Radio Dollars
- The Distracted Listening Epidemic
- Audacy’s U-Turn
- Warshaw Isn’t Negotiating with Cumulus BUT…
- Is iHeartMedia Cutting the Workforce?