The Coming Advertiser Revolt Against Radio

I can think of many ways that advertising is going to change for radio stations.  You may be able to add more.

The writing is on the wall as you will see, and I have also included some new opportunities to jump on immediately.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

1.  The new trend in media buying that will redefine how stations must sell spots.

2.  Advertisers don’t want what radio stations are selling them – here’s what they want instead.

3.  The best way to walk a media buyer away from taking your on-air spend and give it to digital.

4.  Speaking of digital, the best way a station can sell both digital and on-air together.  The new rules and expectations you’ll have to deal with from now on.

5.  Commercial breaks must be reinvented – buyers are forcing it.  Here’s the best approach.

6.   An entirely new and potentially huge stream of revenue for a radio operator and it’s not digital.  Plus … two more.

Only in Inside Music Media can you get intelligence like this.

If you would like to read this story, have access to my entire archive (1,400 pieces) and get daily email delivery, click “read more” for your choices. 

Join our witness protection program:  the smartest, safest newstip network – 100% anonymity guaranteed – NewsTip Hotline

Converse with me on Twitter.