Another Radio Group Develops Cumulitis

Ask the employees of KGO, San Francisco if they’d rather have Cumulus run their cluster or whether they’d give anything to get former Citadel CEO Farid Suleman and Judy Ellis back.

The Dickey Brothers have been brutal to local radio.

They’re quick on the trigger to fire people and have a small group of trusted henchmen carrying out orders.

Plus lots of cockamamie ideas to gut local programming – no matter how iconic a station may be – for cheap programming solutions.

I’m here to tell you that the destructive Cumulus game plan is so popular with investment banks and greedy owners that another radio group is getting a bad case of Cumulitis – the disease that eats away at a radio station while lining the pockets of chief investors.

And even good groups are now open to some of their policies.

If you are a subscriber, thank you for joining our group.  Just click through and unlock the content.

If you’ve been thinking about taking Inside Music Media for a test drive and would like to access this story, let me tell you what you will get.

  1. The latest major group to go over to the “dark” side.
     
  2. A total of four radio groups that are now adopting Cumulus tactics and policies.  Some are damn good which worries loyal radio people.  Here’s who they are.
     
  3. Specific ways these companies are becoming more like Cumulus.
     
  4. How long can good, local and people-friendly radio groups hold out until even they succumb to Cumulus operating policies.

If you would like to see which radio groups are beginning to adopt Cumulus strategies and what the strategies are, click “read more” below. 

If you’ve been thinking about attending my January Media Solutions Lab, there are 2 ways to get the limited time only $300 early-bird discount.  Register online here.  Or lock in the rate and arrange for easy payments.  Contact Cheryl at (480) 998-9898. 

Win $100 for the Best News Tip of the Month for your favorite charity (or for you, if you’re your favorite charity).  Best tip wins.  Report newstips anonymously and confidentially here. 

See what I’m reporting on Twitter & Facebook and LinkedIn.