Bye, Bye Classic Hits

If CBS dropped all-news from one of its stations, that would be the end of all-news as a format.

As of today, classic hits is out in Boston as WODS becomes an AMP hit music station positioned to go after Clear Channel’s Kiss WXKS.

These two formats are synonymous with CBS so this is a big deal.

More change is coming and it’s going to reshuffle markets everywhere.

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1.  The other CBS classic hits station now on “death watch”. 

2.  The big consolidators are changing their strategy and looking to lock in a handful of bread and butter formats.  Here’s what they’re thinking.

3.  How the CBS deal with Cumulus to do a 24/7 sports network plays into this strategy. 

4.  What about WCBS-FM in New York – is it safe from the demise of “classic hits”?  I’ll give you a direct answer and you can take it to the bank.  No waffling.

5.  By winnowing down to a handful of popular formats, look how radio groups are handing their audiences over to new media.  I’ll give you a great example you can learn from.

Only in Inside Music Media can you get intelligence like this. 

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