Radio talkers and cable news were just handed the ticket out of ratings jail with the recent national security leaks controversy.
No, not all that bloviating that talk radio and cable news will do. That’s just more of a losing formula.
Here’s the winning road back to relevancy.
If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.
- How to stop losing audiences by changing the way talk radio and cable news talks to its viewers and listeners.
- Usable strategies including topics to make even a non-talk listener or viewer join the conversation.
- Why the recent national security leaks are a generational bridge between traditional media and the young audience they are hoping for but haven’t figured out how to get.
- Which talk radio issues are absolute losers with a Millennial audience (but they will continue to pump up your over 65 ratings).
- How Millennials, the generation that will never listen to a radio talk show, are future conservatives in waiting if only radio would change the conversation – here’s how.
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