Inside Music MediaJerry Del Colliano

My upcoming fifth annual Media Solutions seminar is March 26^th.

I want to thank all those who have already registered and those of you who are also sending groups of attendees including the delegation from Hubbard and Radio One that just signed up.

This year can be a great one for you if you plan to work in radio and digital media.

So much is changing almost by the month and there are many additional skills sets to acquire to be at your best.

I’m planning to start by laying out the most critical areas we need to work on.

For example, the move to on-demand content consumption when radio does real time broadcasting.

Then, with your permission, I would like to walk you through the future we can choose if we are willing to adapt.

I will share how to program a music station so differently that no one currently does it this way but younger listeners would put down their digital devices and get hooked.

The contest that would make them come back that picked up 700,000 cume over three months on one station that did it.

How Millennials would like you to deal with those unlistenable stop sets – and amazingly how you can do it.

Item by item.

Objection by objection.

We will recraft the radio station that we are capable of doing.

And, yes – the morning show you must have or you will perish. 

I’ll share the 4 values that Millennials audiences adhere to that we can use to make our stations attractive to them and even older listeners.

Jerry Lee will talk with us about how he has increased revenue to be the market leader year after year at More FM in Philly by helping advertisers write and test emotionally packed copy.  And he has promised to share his secret with you.

Sean Hannity is the only talk show host who is attracting the money demo.  The rest are and pulling on unsellable numbers.  Sean will share live and in Philly.

Michael Harrison who is the one industry exec that the consumer press and media turn to when they want to understand today’s radio will help us get out ahead of the next trend.

This conference is worth it.

And you’ll leave with the answers to these 7 critical things we need to be working on now:

1. Specific ways to disrupt radio and put an end to digital competitors interrupting your station’s revenue stream.
2. Methods to master digital as a second stream of revenue alongside broadcasting.  Things like replacing your website with something better, eliminating podcasts for a product that will actually attract big money advertisers and a cost-effective, easy way to put your brand on every smartphone in your market without having to stream your station.  Just to mention three.
3. The nuts and bolts of starting your own station’s social media network independent from Facebook, Twitter or some other flash in the pan alternative.  From there, how to grow your fan base.
4. A well-defined strategy to change the sound and on-air approach of your radio station at one coordinated time.  You won’t want this to get in the hands of a competitor, for sure.
5. What you need to know about starting your own radio station video business – one that will be unlike anything you’ve ever seen, will not need salespeople to unlock the revenue potential and that will more than make up for any on-air advertising shortfalls you may run into this year.  I’ll show video examples and reveal the winning game plans.
6. From my work as a USC professor in the area of generational media:  the critical Millennial checklist.  This is what I use as my new business bible. You’ll get it.  Four things that the next generation of listeners must have in order to listen to radio in the digital age.  What they want from you.  On-air content you are not giving them that they would love.  A never before aired “contest” that would enthrall them. 
7. Exactly how you can time shift radio and how not to.  Time shifting is the new broadcasting in an increasingly on-demand world.  Failure to embrace time shifting could prematurely make your stations extinct.  But you will have innovative key strategies to get started with.

This event will not be available by stream or video – only live and in person. 

I can’t wait to share my enthusiasm and knowledge with you in Philly March 26^th.

Join the radio executives and digital entrepreneurs who have already reserved their seats.

Reserve a seat

Inquire about group rates

If you’d like to stay on-site at The Rittenhouse Hotel, mention you’ve registered for the “Media Solutions Conference”.