Inside Music MediaJerry Del Colliano

I need CPR.

Remember when I said I sold Apple and Pandora stock to buy Google and Netflix?

Well, in one short year Google is up over $200.

But Netflix is up hundreds of dollars with a $54 pop yesterday alone.

Please don’t ask me about all the duds I’ve invested in and burst my bubble.

Now I invest in what I know and believe in and Netflix is at the top of the list.  There will be some profit taking today and Netflix is always subject to headwinds so its not like the old blue chips used to be.

The real question is why am I so high on Netflix?

And why should radio be going to school on the Netflix model when it is barely keeping up with Netscape and AOL dial-up (names from the past).

Those 95 million Millennials I always tell you about – some as old as 30 and part of the money demo with the rest coming of age each year – they have changed the way content is consumed.

In effect, they have killed live broadcasting.

And invented binge watching – where they download all the episodes of a show and watch it on-demand, on their schedule as long as they want.

So Netflix, a company that almost put itself out of business by trying to force snail mail customers to switch to online delivery redeemed themselves.

They fed the monster.

Started making some damn good TV series – yes, they became content creators not just aggregators – and made them available to be downloaded all at once.

Orange Is The New Black and House of Cards to name two shows that helped Netflix disrupt network television.

Networks don’t want to make their content available all at once on debut day or sometimes even soon after they air on stations.  Their baby boomer media bosses refuse to have any part of disrupting television.

But it is already done.

I’m thinking if I owned a group of radio stations, I want to learn about ways I could create content and win young listeners and eager advertisers by cooperating with the inevitable.

Content radio can offer for download.

Not repurposed morning show material – that’s old school and won’t work.

There are new ways to hop on the Netflix model and create a new opportunity for the next generation to get hooked on what we do.

Obviously, I’m psyched about this which is why you will see it on my list -- 7 critical things that will make you a better broadcaster or digital entrepreneur at my March 26^th Philly learning event.

1. The most effective way to disrupt radio and not lose audience or advertisers.  On the contrary, gain more money demos and more revenue. 
2. How to stop wasting money and people power on digital initiatives that don’t really increase your revenue.  If there is only one digital project to undertake, this is the project that has money written all over it.  I will share.
3. How to create a social media network to replace Facebook, Twitter, Instagram, Snapchat or whatever whim is next in social media.  The social network you are going to create can never be taken away from you and this one makes money in the first year.
4. The 15-to-25 things that can transform an antiquated approach to radio to one that even the next generation can embrace.  Let’s not fool around, here are the handful of things that work in today’s market.
5. Go to school on a media entrepreneur who makes $3 million a year doing a 5-minute weekly video that has no commercials, no product placement, no banner ads on the site and doesn’t charge subscription fees.  I’ll show you video and tell all about the plan.
6. What if someone actually could breakdown the 4 to 6 things that Millennials want in their lives – in fact, that define their preferences for media?  You’re going to get a checklist of things that you can use to make sure everything you do from now on attracts Millennials. 
7. How to time shift radio and develop strategies to make radio more like Netflix, the popular aggregator of content that all generations love.  I’m here to tell you, radio can play by the same rules.  There is a Netflix model for radio.  Understand it and run with it.

I’m putting ample time aside or questions and hitchhiking on good ideas.

More FM, Philadelphia owner Jerry Lee is on the faculty to talk about how he out bills every competitor year after year with digital, Pandora and you name it in his face.  Go one on one.

Sean Hannity will be live with Michael Harrison, the recognized expert on radio and talk radio.

This event will not be available by stream or video – only live and in person. 

I can’t wait to share my enthusiasm and knowledge with you in person.

Reserve a seat

Inquire about group rates

Inquire about sponsorships   

Complimentary breakfast starts at 8 am. 

Session begins at 9 am at the beautiful Rittenhouse Hotel. 

Buffet lunch and all breaks included.  

Conference ends at 4 pm.   

The Rittenhouse Hotel has offered an additional 4 hotel rooms at very reasonable conference rates for those arriving the night before who would like to stay on site.