Music radio is based on the assumption that if you play the right song, the audience will listen to it unless or until you play one they don’t like or run commercials.
These are the traditional rules of audience engagement.
But not anymore.
Now there is growing evidence that audiences – especially the 80 million Millennials radio must have to grow – increasingly suffer from severe song attention deficit.
If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.
- There is a clever new way to program music radio to counteract increasingly short attention spans.
- A way to counteract decreasing attention spans to actually get listeners to not tune out even when they like the song they are hearing and their attention runs out.
- Even a shrewd strategy you will love to get them to listen to your best and smartest advertisers.
- Program music radio so radically different that you will make your competitors sound like 1968. Better hope they don’t read this first.
- Solid disruptive ideas to deal with listener A.D.D. Use even one of them and turn a growing disadvantage into a huge advantage. You’ll want to add the rest.
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