Inside Music MediaJerry Del Colliano

Clear Channel looks for people to recruit from TV and entertainment with no radio management skills required.

Cumulus hires sloppy seconds and people who work outside the industry so the suckers – I mean, job candidates – don’t know the downside of working for the Dickeys.

The one thing the radio industry can control – the quality of its managers – it blows it!

But management skills necessary to remain viable are changing and you have to look beyond corporate radio to get a true fix on them.

Here are the skills that will be prized over the years ahead by good media companies and startups

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1. The most important skill in the digital age.  If you have this – and very few current radio managers do – you’re hired anywhere.
2. The most important asset that makes you attractive to operators like Hubbard, Cox, Bonneville, CBS and Saga.
3. The unspoken qualification that is almost non-existent in radio and irresistible to great companies.
4. This one unique ability to be endeared among the people you lead.
5. The secret to managing talented Millennials who don’t work for asses and don’t stay where they don’t like it. 

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Time Shifting Radio – at my Philly management conference

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