Inside Music MediaJerry Del Colliano

Best plan is to do great radio and squeeze out as much money as possible while it remains viable.

Strangle your competitors.

Super serve your advertisers in ways that previously unheard of.

But that’s only one part of future monetization.

The other is to establish a second stream of free cash flow that compliments the skills sets, assets and people who are driving radio revenue.

Radio people erroneously think this is the Internet.

It is not.

Some concepts from our upcoming Media Solutions Conference in Philly:

• Education, not information, not entertainment, not social media is that revenue stream.
• Ask me to tell you about the media companies that are secretly dabbling in this area right now afraid that the news will get out too soon.  They want to keep this away from competitors and you should, too.
• Close down the website, they don’t make money and they distract.  Real revenue comes from enabling people to be better at that which they aspire to.  Come away with a plan.
• Virtually unlimited growth because radio can get into this business but not everybody can.
• And the big consolidators do not have an advantage over smaller operators when it comes to this new second stream of free cash flow.

You’ve heard about the importance of the second screen.

Come to Philly and go to school on the second “stream”.

Reserve a seat now. 

Reserve one day, all meals included – hurry to get the last few on-site hotel rooms left at event prices.

Inquire about group rates.

Here’s the curriculum:

1.  Disrupt Your Radio Station

• Blow it up without losing listeners.
• We clear up how to gain audience by attacking all the things digital age listeners hate about radio before a digital competitor does it.
• Use this plan to drastically alter and destroy the old structure the way Apple, Google, Facebook, Twitter, Instagram, SnapChat and Netflix did.
• Turn ordinary radio into new revenue streams.
• Solve virtually every critical objection digital-age listeners have about radio with newfound confidence to innovate.

2.  Master Digital

• Learn how people you probably don’t know make millions of dollars in digital without running commercials or even selling banner ads.  It is being done right now but traditional media isn’t doing it.  Consider this your game plan. 
• Reinvent the station website to churn out money.  Rethink social media.  Forget clicks and “likes”. 
• A better option than streaming and a way for your station to become the “Netflix of Radio”.

3.  Succeed With New Social Media Strategies

• End radio’s social media slump:  Instagram is ousting Facebook.  And Twitter is in trouble.  Time to alter the way you do social media with this new plan.
• Social Media Shakeup: texting with pictures is where you should be.  Fast track it.
• Social Media SOS:  social media is no longer just about staying connected so if your radio station is relying on today’s social media, this is a heads up to get with it.

4.  Reinvent Radio For the Digital Age

• Shake up the way you do radio to make it a growth industry again.  3 month plan of action to get started.
• Better radio on a budget
• Harnessing personalities – how to build a stable of personalities from you station, your farm system and the ones let go by competitors to be part of a new venture.  Best yet, you never have to pay their salaries.
• Finding the digital sweet spot – creating something so compelling that you put a big price tag on it and wait until the first advertiser pays it.  It won’t be a long wait.
• Don’t go down with Facebook and Twitter, boost social connectivity by building your own local replacement.
• Fiscally responsible alternatives for innovating local radio. 
• Learn the most effective approach to reinvigorating a radio station that is under attack from digital competitors.  The secret is in one paragraph you will want to memorize as your credo. 

5.  Growth Opportunities in Short-Form Video

• Discover how entrepreneurs are making millions by doing short form video that contains no ads and has no subscription fees.  This more than pays for your tuition!
• Target key areas of growth for short-form video.
• The one-stop solution to making social, short-form video for a profit.

6.  Engage 80 Million Millennials

• Audience building secrets to engage Millennials and win them back to radio. 
• One-Day Life-Changer:  Make radio instantly cooler.
• I will share my work in generational media that indicates this young and massive audience is available to traditional media such as radio, TV and the record industry but not by continuing the status quo. 
• Come away knowing their hot buttons and their turn offs.

7. Time Shift Radio

• New rules:  All content must be available on-demand – everything.  The audience is demanding it all and all at once. 
• The real solution for creating time shifted radio content. 
• Critical question that will be answered: Whether to rely on over-the-air broadcasts for time shifting or create new content. 
• Boost revenue by marketing time shifting as a new stream of revenue.  Go to school on time shifting.

March 26, 2014 at the Rittenhouse Hotel, Philadelphia 7:30 to 4 pm.

Click here to register now.

Inquire about group rates.