This is what happens when big media titans ignore generational media.
They spend $48.5 billion to buy a satellite TV service whose subscription base has leveled off and to which there is no future.
But the AT&T merger with DirecTV gives us a clear view of what’s next for the radio industry, music business and broadcast television.
If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.
- Why AT&T bought a business that was done growing years ago.
- Will Millennials support cable and/or satellite mergers by actually subscribing – the odds.
- Where the media industry including radio and music headed next based on this rebirth in consolidation.
- What radio companies are likely to do after another few years of not being able to muster any real growth.
- What the surviving large cable companies have in mind for audiences as well as competitors.
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