There is no bigger tinderbox than social media.
New research is just in – see if you can anticipate the results.
What two social media sites are more popular than Twitter?
LinkedIn and Pinterest.
Photo pin-up Pinterest is used by 21% of 1,445 people polled up significantly from 15%.
LinkedIn was at 22% and 18% for Twitter, which has leveled off.
Is Facebook dead?
71% of the respondents use it but most of them are older with younger people moving away from Facebook to SnapChat and Instagram.
Think of it.
Radio stations build the majority of their social media focused on Facebook, which this research confirms, is on its way out.
And radio thinks social media is an add-on when it is really a separate tool for engaging audiences.
With radio audiences and revenues declining, what if you could build your own social networking that was better than Twitter, Facebook, LinkedIn or anything presently out there.
I’m going to get to this at my March 26th Philly media conference where you will see an alternative so rich with possibilities, you will want to consider it.
In fact, I’ve got an impressive example of how people like you are already discovering a way to do social media in ways that build real fans and impact revenue.
The Philly conference is focusing on 7 critical things that will make you a better broadcaster or digital entrepreneur.
- Disrupting radio. Digital competitors are doing it to us now but the answer is plain and simple: we must do it to ourselves. They are winning.
- Master digital. Digital isn’t an add-on to broadcasting. You’ll see it all differently when you go to school on how effectively a radio station can start a profitable separate digital revenue stream. I will share.
- Dominate social media. Facebook and Twitter are out, don’t exit with them. Social networks you start, run, monetize and keep all the profits from – that’s what we’re going to get to.
- Reinvent radio. There are 15 to 25 things that can be done within a week of leaving Philly that cost you nothing more than the price of admission that can transform an antiquated approach to radio to one that even the next generation can embrace. Real take-home pay.
- Video is your future. I will play video from the best of the best – entrepreneurs who haul in $3 million a year by doing a free 5-minute weekly video. No commercials, banner ads, product placement or subscription fees. But a special secret path to monetization that you should adopt. I’m going to.
- Conduct a Millennial makeover. Generational listeners 30 and under are available to you for the taking if you know what they want. And as a USC professor who developed courses in generational media, I’m going to share the latest with you.
- Time shift radio. Broadcasting is out. Audiences want on-demand. Binge watching is in. Morning shows are no longer morning shows. This is a definitive look at how to time shift radio and catch the hottest trend of the past two years.
I’m putting lots of time aside this year for questions.
This event will not be available by stream or video – only live and in person.
I can’t wait to share my enthusiasm and knowledge with you in person.
Last 3 on-site hotel rooms still available at conference rates.
Complimentary breakfast starts at 8 am. Session begins at 9 am at the beautiful Rittenhouse Hotel. Buffet lunch and all breaks included. Conference ends at 4 pm.
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- Radio Groups Pressured to Cut Staff
- Video Podcasts More Popular Than Audio
- How Radio Will Beat FTC’s Non-Compete Ban
- Audacy Bankruptcy Becoming More Likely
- Townsquare May Shut More AM Stations