Heard another great Terry Gross NPR interview the other day with P.W. Singer, co-author of the new book Cybersecurity and Cyberwar: What Everyone Needs to Know.
Over just the next five years, Cisco estimates the number of Internet-linked devices with go to as much as 40 billion.
Refrigerators, cars and gadgets all being linked up via the Internet.
And radio is still just trying to figure out how to do a website that makes money. That’s so 90’s.
The Internet of Things changes the world because your car may have a problem and automatically notify the manufacturer and then schedule an appointment with your dealer.
It’s so automatic that it may tend to eliminate some of the greatest opportunities for selling. When your battery is running low, you don’t shop for the cheapest, you get notified by the dealer that they have your new battery waiting.
We are content providers and at our very best, aggregators of businesses that want to sell their products and services to customers.
You may not be worried about The Internet of Things, but you should be.
Because radio isn’t about hanging on or surviving the digital revolution, it’s about remaking the industry where we create content that is unique, addictive and compelling and sell products to people who can buy them where they live.
But if the Internet of Things comes to pass, as I believe it will, many buy decisions will become more automatic.
I see opportunity here from the folks who developed the first social network and one-on-one relationship selling.
If you’re up for this discussion and a few more vital ones my March 26th Philly conference is focusing on 7 critical things that will make you a better broadcaster and/or digital entrepreneur.
- The most effective way to really, radically disrupt radio and not lose audience or advertisers. On the contrary, gain more money demos and more revenue.
- How to stop wasting money and people power on digital initiatives that don’t really increase your revenue. If there is only one digital project to undertake, this is the project that has money written all over it. I will share.
- How to create a social media network to replace Facebook, Twitter, Instagram, Snapchat or whatever whim is next in social media. The social network you are going to create can never be taken away from you and this one makes money in the first year.
- The 15-to-25 things that can transform an antiquated approach to radio to one that even the next generation can embrace. Let’s not fool around, here are the handful of things that work in today’s market.
- Go to school on a media entrepreneur who makes $3 million a year doing a 5-minute weekly video that has no commercials, no product placement, no banner ads on the site and doesn’t charge subscription fees. I’ll show you video and tell you all about the plan.
- What if someone actually could breakdown the 4 to 6 things that Millennials want in their lives – in fact, that define their preferences for media. You’re going to get a checklist of things that you can use to make sure everything you do from now on attracts Millennials.
- How to time shift radio and develop strategies to make radio more like Netflix, the popular aggregator of content that all generations love. I’m here to tell you, radio can play by the same rules. There is a Netflix model for radio. Understand it and run with it.
We can do this face to face in a learning session that will not only help to retrain the brain but empower the next generation of radio and digital content.
More FM, Philadelphia owner Jerry Lee is on the faculty to talk about how he outbills every competitor year after year with digital, Pandora and you name it in his face. Go one on one.
Sean Hannity will be live with Michael Harrison, the recognized expert on radio and talk radio.
This event will not be available by stream or video – only live and in person.
I can’t wait to share my enthusiasm and knowledge with you in person.
Complimentary breakfast starts at 8 am. Session begins at 9 am at the beautiful Rittenhouse Hotel. Buffet lunch and all breaks included. Conference ends at 4 pm.
Read the transcript of the P.W. Singer Interview here.
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