Cumulus CEO Lew Dickey is said to be paying a major program supplier hundreds of thousands of dollars for content in order to effectively kill off one more talk radio station.
At the same time he is refusing to pay Rush Limbaugh’s licensing fees to win a long-term renewal.
Why would Cumulus pay big money to cut costs – now we know.
If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.
- Two weeks ago Cumulus blew up one of their talk stations – this is how they are likely to blow up others.
- The cheap replacement for news/talk at Cumulus is not a sports station – it’s twice as shocking.
- The real reason Cumulus is still negotiating with Clear Channel for Rush Limbaugh when they are headed in an entirely different direction.
- What Cumulus has secretly started to already do to some of its talk stations ahead of this bold move.
- And the answer to that nagging question! What could save so much that they would actually pay large sums of money for it?
Access this story now and try a monthly subscription, here.
Access this story PLUS 2,395 previous stories, here. Search Stories.
It’s worth it! You can’t get honest and insightful media information like this anywhere else. Thousands of members are all in. Unlock this story and see for yourself.
Confidential NewsTip Hotline • Talk to Jerry privately • Follow Jerry
Recent Posts
- Will the Soros/Cumulus Rollup Succeed?
- The Meaning of Vinyl Outselling CDs
- Alfred is Looking After Alfred (Not Urban One)
- Details in the Audacy/Cumulus Rollup
- The P1 Podcast Model of the Future
- Tough Times Ahead for iHeart
- Nielsen’s Ties to Boeing
- Why a 3rd Cumulus Debt Extension
- The Missed Lesson of TikTok
- Radio’s Mid-Market Management Purge