Cumulus snatched online streaming service Rdio yesterday from the brink of failure.

The happy talk trade press tells us this is simply the Cumulus version of iHeartRadio.

That would be wrong – very wrong.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. Why CEO Lew “Tricky” Dickey bought into a streaming music service now when it’s already too late.
  2. The Clear Channel angle – Dickey wants something major from his larger competitor and hopes doing this deal will get it for him.
  3. Why Rdio?  Why not a healthier streaming service?
  4. Should Cumulus radio employees be worried?  Let’s check the videotape.
  5. How exactly Cumulus plans to deliver $100 million worth of content and services to pay for this acquisition.

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