Cumulus Forced Scott Shannon Out

How’s this for Scott Shannon getting hosed?

The happy talk radio trade press reported the Friday “breaking news” that Scott Shannon announced his “retirement” from WPLJ, New York.

Retired, my butt!

He was forced out and it was ugly.

“Other Brother” John Dickey used hardball tactics that Cumulus employees will be seeing more of in the future.  If you’re interested in how he plans to neuter you, it’s all here.

When delivering the lion’s share of income for a radio station is not enough to keep you employed, what is?

You’re not going to like the answer.

If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

  1. The dirty details of contract negotiations that went so wrong and led to Shannon’s “retirement”.
  2. How Cumulus tried to whack his salary – take it or leave it.
  3. Allegations that Shannon may have also been knifed in the back on the way out the door by someone close.
  4. Which New York radio station that secretly made a run at Shannon.
  5. The New Cumulus Negotiating M.O. Revealed – 3 brutal tactics that will be rolled out to other markets.  And their new salary sweet spot is.

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One of our brethren needs our help right now.  Mike Knarr, a former Cumulus and Citadel market manager and current station owner has a seriously ill child.

His son Aden has been in and out of critical condition at Children’s Hospital in Denver since early January and is in need of a bone marrow transplant.  The family isn’t a match nor have they been able to find one worldwide but there is someone out there who is. 

If you’re a parent like me, you cannot imagine the prospect of not finding a match in time.  The test is a two-minute mouth swab, which can be set up fast without you leaving home, no blood, no poking.  You could save a life.

Contact Mike if you will take the simple test to see if you are the match that can save his son.  Mike’s email is

Radio people are great.  Thank you very much!