The government shutdown will end.
The radio shutdown is permanent.
All sides agree that the present government shutdown is bad but for media people who want to be around for the future, it is loaded with what to do next.
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- The new risk of pandering to audiences. Rush does it. Should others?
- Is radio Microsoft or Apple? The secret of winning over change makers.
- What’s fast becoming more important than metrics and how to hedge your bet on ratings. Even Nielsen “Audio” is hedging so it’s time to get with it.
- This magical station character builder that is better than any promo, positioner or brand name any media executive has ever conjured up. Steal it.
- The perfect program director for the future and its not the ones running things today.
- How radio can be turned around on a dime using this formula implemented by Ford CEO Alan Mulally. The one question I am about to share is how Ford came back from the brink and traditional media can, too.
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