Now it’s Half Commission at Cumulus

Cumulus is now drastically cutting commissions at its radio stations.

This move is likely to go viral elsewhere.

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1.  The plan Cumulus is now introducing that effectively cuts the income of account executives by 50%.  Here’s how.

2.  The reason behind why Cumulus commission cuts always come after the mass firings.

3.  What happens to account executives who make their budgets.

4.  The market where AE’s just lost 50% of their income in one move and what they are doing about it.

5.  The Cumulus Plan B should every last one of their salespeople quit – which they don’t think they will.

The answers start here.

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