When 95 million Millennials are rejecting radio, music, network television and disrupting everything they can, operating a radio station for profit, what would I do if I owned a station.
One thing is for sure, I wouldn’t operate a radio station the way most are run.
Here’s what I’ll cover and it’s all very disruptive.
- What size should the sales department be.
- What to do about commissions.
- The one part of my station that would generate 50-60% of the revenue. Yours can, too.
- How I’d handle those dreaded 8-minute stop sets that run twice an hour (and now I’m going to have to look at it from an owner’s point of view).
- A radical new way to handle hits and music discovery at the same time.
- A surefire way to appeal to a generation of listeners obsessed with video games.
- The missing formatic element that I would add back in on day one.
- How many commercials per hour and how they would be configured – remember, I have to make a living on this station so it can’t be just a few spots.
- 60’s or 30’s or 10’s.
- How I would price the advertising considering the many competitors who will drop their pants to get a sale.
- A manager or me?
- The digital path I would take that no other broadcast station in the country has ever taken – and I’d do it within 3 months of signing on.
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